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Importance of fast foods
Importance of fast foods
Importance of fast foods
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The main goal of advertisers is to persuade potential customers into buying their products. To do this, advertisers often present what they are selling in a way that is different from how the product actually is. McDonalds, along with other fast food chains, is notorious for selling burgers that share no resemblance to the pristine, plump burger that appear in ads. Even worse, the ads only boast about the greatness of the burger, instead of giving information about the nutrition or ingredients in the food. I will argue that these ads of burgers from McDonalds are an example of modern day sophistry due to the blatant lies these advertisements give in order to make money. McDonalds’s advertisements are prevalent everywhere in our society today and are similar to one ad in particular of three bigger than life burgers underneath the caption “big. beefy. bliss.” plastered onto a flashy bright red background. The burgers one buys in stores are ugly in comparison to what is perceived in these ads. …show more content…
Most people around the world are aware of the unhealthiness of the burgers at McDonalds, but cannot spit out a specific number or ingredient to explain why. This is due to advertisers not including crucial information about nutrition and health in their ads. Some of the burgers McDonalds sells are easily over a five hundred calories, but nutrition information like this are specifically kept out of ads. McDonalds’s advertisers, like the sophists that similar to pastry chefs, know what they are trying to sell is unhealthy. Regardless of this fact, they still try to convince potential consumers to buy their product by creating ads that leave out information that could possibly deter customers. Although they do not give blatant lies about health enhancing qualities of a McDonalds’s burger, omitting facts that could be beneficial to some consumers from ads is still a form of
This is an increasingly concerning factor in the growing national epidemic of obesity. Adverts often mask foods that are unhealthy by emphasising their positive nutritional features – such as dietary fibre and protein. While at the same time ignoring its negative features – including the high amounts of saturated fat and sugar content. In some cases, even products that mention any alleged health benefits are usually outweighed by the health risks associated with consuming the product, that they just fail to mention. In summary, big businesses are using recurring and manipulative persuasive techniques on vulnerable consumers to try to convey the false message of health and nutrition in products when they are in fact more harmful than helpful.
This analysis paper will analyze one advertisement picture that was produced by the mega food chain known as McDonalds. The ad is exuberantly promoting three cheeseburgers that the fast food chain is attempting to sell. The three cheeseburgers on the advertisement are the more popular attractions of the fast food chain including the “Angus Deluxe Third pounder”, the “Double Quarter Pounder with Cheese”, and the most famous one of all, “The Big Mac”. These three cheeseburgers have been the baseline for the McDonalds fast food chain ever since the restaurant opened. The burgers are also known world wide, making this advertisement is just a way to get the public to come and buy there food.
He begins his argument by commenting about kids suing McDonald’s for “making them fat” (Zinczenko 462). Zinczenko ponders the absurdity of this claim considering how food choices are based on personal responsibility. However, he then considers the overwhelming availability ratio of fast food to fresh food while sympathizing he was once obese himself (Zinczenko 462). Zinczenko uses the primary argument that fast food companies are deceiving consumers with misleading advertisement, hidden nutrition facts, and calorie risks. He believes companies are encouraging the public to eat their unhealthy foods by omitting alarming information and levying “good” deals. In consequence, fast food companies are increasing the chances of obesity and diabetes in consumers by stimulating poor eating
Knowledge is power, the more the consumer knows about the food they are eating the healthier choices they’ll make. For instance, in McDonald’s Grilled Honey Mustard Snack Wrap and a small French fry, from McDonald’s is around $6.00 and contains 420 calories 24g of fat (6.0g saturated).If you were to compare that to a Big Mac meals that comes with medium size fries and coke soda would be about 980 calories the Snack Wrap would be a healthier alternative and it would be about the same price $6.00. When fast food chains put labels on their food like McDonald’s consumers can’t
Zinczenko shares his personal story about how fast-food restaurants such as Taco Bell and McDonald’s led to a weight problem during his high-school years. He claims that the ease of accessibility and lack of healthy alternatives make it all too easy to fall into the cycle of unhealthy eating. Zinczenko also contends that the lack of nutrition labels on fast-food products leaves the consumer in the dark about what he or she is actually consuming. At the time Zinczenko wrote his article, fast-food restaurants were not willingly disclosing nutritional values of their products. Today this has changed. Fast-food companies, including McDonald’s, have put the full nutritional information of their products directly on the packaging and wrappers. All other fast-food establishments either post it on the menu board (Panera), offer easy access to pamphlets containing all nutritional information of their menu in store, or have it easily accessible online (Taco Bell, KFC). I am sure that this is a helpful step forward toward educating the public as to what they are consuming, but has this new knowledge to consumers had a dramatic change toward ending obesity? No. People have always known that eating a Big Mac and fries with the giant soft drinks that McDonald’s and other chains offer is not healthy; putting the nutritional labels on these items has done little to nothing to stop people from eating these high-calorie meals. This again leads back to the point that people as consumers need to be more accountable to themselves and stop blaming others for what they willingly choose to put in their
An analysis of 2013 advertising expenditures found that ?US companies spent $5.5 billion on fast-food advertisements and $6.8 billion on separate food, beverage and confectionary categories? (Henderson 191). The majority of these advertisements were focused on high-calorie and low-nutrient foods. McDonalds is generally regarded as the king of all burger chains; having brought fast food to the world and being the first company to ser...
For decades, the fast food industry has become victim to rumors and false claims. McDonald’s is no stranger to misinformation regarding the ingredients of their food. These problems are especially relevant to today’s society, as many people distrust large corporations.
For example, he states, “there are no calorie information charts on fast-food packaging, the way there are on grocery items,” and there are many companies that do not include detailed nutrition information (Zinczenko 196). This claim is certainly legitimate; however, restaurants have begun to provide calorie information on their products. The Food and Drug Administration now requires “chain restaurants with 20 or more locations to begin posting calorie information on their menus” (Aubrey 1). Even though the products may not be healthier, providing correct nutrition information is certainly helpful for consumers to make more informed
Fast food restaurants such as Burger King and McDonald’s, create advertisements where it urges people to consume their product. For example Mcdonald’s created a product where you can get two items such as a mcdouble and a medium fries for three dollars. According to “The battle against fast food begins at home”, by Daniel Weintraub, it shows how companies are intriguing their customers. “ The center blames the problem on the increasing consumption of fast food and soft drinks, larger portion sizes in restaurants and the amount of available on school campuses”(1).For the most part, the Center for Public Health believes that fast food companies are the problem for health
Advertising contributes in a large way as to why massive amounts of people that eat junky food. There is no doubt that the rich, colorful commercial...
Commercials make the viewer think about the product being advertised. Because of the amount of television children watch throughout the week, it allows the children to be exposed to the information over and over again. Per year, children are known to view thousands of fast food commercials. On a daily basis, a teen will usually view five advertisements and a child aged six to eleven will see around four advertisements (Burger Battles 4). Businesses use this strategy to “speak directly to children” (Ruskin 3). Although the big businesses in the fast ...
This book has opened a whole new perspective on advertising and the reasons we buy things and regret them later. Thinking that I have the urge for a McDonalds hamburger may feel real, or it might just be an elaborate, expensive advertising technique used to manipulate my buying behavior.
Most Americans do not realize how much of a difference advertising has on food. Many people end up eating the foods they eat and making the choices they make, failing to understand that these choices are already made for them by advertisers. Even though I am influenced by advertising,my family and I still manage to eat pretty healthy and make good food choices.
There is a small relationship between fast food and cigarettes where each one significantly causes long term problems. Similarly, eating fast food and smoking too much becomes dangerously unhealthy and both are addicting. However, the difference is fast food started off on good terms. It was intended as a helpful way to provide meals quick and ready, thus given its name (Aldridge 279). Fast food restaurants successfully expanded and became popular all over the world. Despite the worldwide success and popularity, it did gain negative views after weight problems began to rise. The food served from the fast food industry was never considered healthy and soon became the target for the blame on health problems, specifically obesity. Although fast
“We need to teach our children to eat real food. No fast foods. No junk foods. No processed foods. Just honest, nutritious, real food.” As the years go by many more people are becoming obese because they consume too much fast food. People need to get in habits to cook at home rather than eating out everyday for breakfast, lunch, and dinner. People in this world are now always trying to look for the easy way out of things. Eating out at a fast food restaurant is not a healthy meal to eat. We the people need to avoid the fast food restaurants and stop being lazy and have home cooked meals everyday. Although fast food is convenient for everyone, it causes obesity and consuming too much fast food can lead to type 2 diabetes.