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A less controversial approach that was experimented by the League is a simple innovation to a current medium: virtual advertisements on rink boards. Using infrared technology, a virtually overlay can be displayed on the traditional rink boards in order for ads and sponsors to have more customizable and creative placements (Krashinsky, 2016). This makes the NHL’s marketing capabilities much more versatile, as they can now cater their placements based on viewing region, nationality, and scale. Companies who want their content to take over the entire
Broadcast.com was the first website where you could stream any sports game live. Mark said, “with a computer and a little bit of internet, you might as well be sitting in Bloomington, Indiana!” (Bloomberg). It was incredibly smart of Mark to jump on the opportunity of the internet. At the time he started using it, not many people possessed the skills to code or make websites, making his skills incredibly useful, and profitable.
"ESPN is the number one leader in sports categories in average minute audience, total minutes of usage, and total visits every month"(comScore.com). Therefore, with all of the services and workers that they provide, ESPN digital media will be around for a long time. "Being the world's leading online sports service"(ESPN mediazone), ESPN Digital Media has multiple sources to provide their services to the world. First, they offer public television channels that are offered through the most popular cable networks. These channels are loaded with shows that let you watch live games and provide data and analysis for your favorite sport teams.
The Digital Video Recorder used in modern entertainment systems can now be replaced with an easy to use streaming video devices. As the online video libraries grow to include more content, eventually streaming set top boxes will provide this functionality, without the need to schedule recordings or manage space used by previous recordings. One additional advantage, often referred to as TV Anywhere, allows viewing of online content from a variety of devices, as long as an Internet connection is available. Now the real motivation that drives many Americans to consider these alternative options is money.
With soccer gaining popularity in the U.S. and being the number one sport worldwide including these in the fantasy sports lineup will increase members. The top fantasy sites do not currently have MLS as a fantasy sport. The next solution to gain members is to create incentives for returning leagues and participants. Offering them more access to live up-to-date stats as well as podcasts from fantasy experts will increase their loyalty season after season. The consulting team’s third solution for Yahoo!
For starters Akamai Technologies, Inc. is a company which provides a computing platform for global internet content and application delivery. Firms deliver their content like HTML, CSS, or deliver social media objects for example, audio and videos to Akamai servers all over the global. Growing rapidly delivering content to over 70 plus countries. In this case the NBA “uses Akamai’s global streaming video service to reach customers and strategic partners in Asia, Europe, the Middle East, Africa and North America with high quality video streams of NBA rich media content and programs.” In other words, Akamai makes it easier for the NBA to stream games, videos, stats, and game summaries from previous and current games to over 20 countries.
Comparing Television and Website News Television news is one of the best ways for people to know what is going on in the world today. With the momentum the World Wide Web has gained with in the last 6 years many television news stations have also added a website to their media coverage. ESPN is no different; the station still has Sports Center where all the viewers can keep up with their favorite sport, but ESPN also has the website www.msn.espn.go.com where the viewer can get the same or even more information than in the television broadcast. Which is better for you? Why would a person choose one form of media over the other?
Maybe ESPN wants to go to full twenty-four hour highlight programing, where they do not even leave the show for commercials. Instead they can use Sportvision technology, like its used in the NHL, to place advertisements inside their highlight films or even in the studio where the hosts are talking. For example, when ESPN is showing the highlights to a basketball game they can sell advertising space for that specific highlight and use Sportvision technology to put a companies logo on the court or maybe on the video boards on the sideline. Or when the hosts of a show are talking, ESPN can use the technology to put the sponsors image anywhere they want in the studio, and they can switch them in and out to different sponsors. ESPN and Sportvision have been major innovators when it comes to the broadcasting of sports entertainment.
With these competitive player being broadcasted, it brings in an even bigger audience due to the skill that these players possess. YouTube is another Online Video Game Broadcaster. It takes a different turn on how the user watches
Video marketing is the use of videos to market or promote a brand, service or product. A video is a more vivid, lively and memorable presentation of the marketing message, which results in enhanced search engine ranking, more conversions and click through rates, and better sales. Depending on their marketing plans and goals, companies can use live event videos, customer testimonials, explainer videos, how-to videos, entertainment (viral) videos and corporate training videos, among others, to pass their brand messages more persuasively, briefly and effectively. Today, online video marketing has become popular because it is cheaper to implement and the videos can be distributed on channels like YouTube with amazing ease.
As long as there is an adequate system in place to inform viewers of the content they will be consuming I think it is up to the consumers to determine what they watch and don’t
Accessing the cyberspace is the first right should be granted in order to have privilege of and exercise the rest of the human rights on the internet. The internet has a very big impact in people’s life and what they have become today, especially with all the opportunities this medium provide for them to exercise their basic human rights. It has allowed the freedom of many voices to be heard in ways that was merely impossible before this revolution. Not only it has given people the rights to express and associate, but also the right to education as it allows to access many educational materials. In fact, accessing this virtual place has become a necessity to fulfill many other human rights including the right to work, and the right to take part in country’s government. Therefore, internet access should be a public right that ensure information and internet accessibility, usability, and availability for all people regardless of gender, place, and income.
Online education is a booming trend in the education world. It is something different than the traditional classroom. It is allowing student around the world the opportunity to get an education. Online education allows student to have a more proficient and cheaper way of learning. Having multiple ways to give a student an education allows all learning types to find their own way of learning. Education changes lives but it can be difficult for students to get to a classroom to sit through an hour class 4 times a week, this can be for many different reasons. There are many doubts about online education, but this a new world without borders it is a new opportunity for people from all over the world to get an education.
According to The Fédération Internationale de Football Association A.K.A FIFA, the World Cup in 2010 hosted in South Africa had in-home television coverage of the competition reached above 3.2 billion! That is 46.4 percent of the global population; This was an eight percent increase on the number of viewers recorded during the 2006 FIFA World Cup hosted in Germany (FIFA). The only sports events that can compete are the super bowl, which on average has about 100 million viewers, or the Olympics with a total of 4.2 billion views this does surpass the number of viewers in the world cup, however, this is counting all of the 42 events all at once. In comparison the world cup, which is host only one sport, which is soccer/football, gets 3.2 billion compared to the Olympics which has 42 times the number of events that the world cup has, INCLDUING SOCCER. Press, Associated. "FIFA: At Least 1 Billion Saw Cup final." ESPN. ESPN Internet Ventures, 11 July 2011. Web. 05 May 2014