Persuading the CEO of Change

Implementing successful communication strategies throughout the organization begin with the hospital’s core mission and values. The alignment of the goals within an organization must support the workflow in order to gain the results desired. As the demands of the hospital continue to rise, we must perform more work with less staff leaving an unwanted gap. By utilizing a workflow complementary to the operational aspect, employee buy-in is essential. Staff throughout the hospital drives the organization. By retaining these individuals, significant cost-savings occur within the hospital. Robinson, senior editor, (2012) suggests “Hospitals aren’t like other businesses. Reducing price isn’t a possibility-not when insurance companies, the government, and HMOs scrape remuneration to the bone”. Therefore, investing in employees is essential. Hospitals must get the best from their employees as hospitals can’t buy their customers (Robinson 2012). Communication is important in keeping the staff empowered. Engaging in daily face-to-face meetings with employees increases positive work culture, morale and overall productivity.

The hospital environment has many different avenues which may be difficult to specify the most cost effective route: therefore, by looking at the care coordination model- admission to discharge, we can begin to focus our energy on the collaboration, communication and coordination of care. By engaging employees in early am rounds, the workflow process begins. Coordination of patient care on rounds, allows employees to partake in the interactions needed as it relates to their work culture. Tosti (2007) states “that one way to define culture is the way a group of people prefer to behave” (p. 21). In order for the organiz...

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