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Opportunities for rural entrepreneurship
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Let me start this essay off by addressing a tragedy. Kentucky, with a population of over 4 million and an area of 40,409 mi², does not have a Cottage Inn Franchise. Not a one. Not a single one. So, naturally, my first order of business would be giving my community not only a Cottage Inn Franchise, but the only Cottage Inn Franchise in the entire state of Kentucky. For my small town of Carlisle, which boasts a population of around 2,000 people, that would be quite a feat. I have no doubt that our tourism rates would skyrocket after that. Our community is a tight-knit one. We’re the kind of town you think of when you think of the South: small and wholesome with a dash of “everybody knows everybody.” That’s why I would my newly owned Cottage
By annihilating more than three-fourths of her appurtenances, homeowner Higgins perceives an alleviating ecstasy. Living in a tiny house creates a sense of disengagement from the outside society; nothing adheres one in a tiny house to follow the principles of the popular conceptions. The fundamentals of life in a tiny house is lived out by Lora Higgins; she believes in "living smaller, living simpler so I can be free to travel more and experience more" (Joyner 26-27). Higgins is endowed in being adept to encounter bounteous adventures and life-changing experiences; she has become more observant of nature and the important
Moore, L 1997, The Flight to Franchising, US News & World Report. June 10, pp. 78-81.
There is no better feeling in this world than to be outdoors with nature, especially when there are numerous activities to dabble in. Often times people take for granted the sentimental value that they can experience by simply walking through a park. God created the Earth to be beautiful and peaceful, and people need to keep it that way. I have always shared a love of the outdoors with my dad and my brother. We have gone on numerous camping, hiking, fishing, and star-gazing trips ever since I can remember. It was no surprise to me when my dad decided to buy a lake house on Hyco Lake, right outside of Roxboro. We got a really good deal on the house, so my dad decided that Hyco Lake was the perfect spot.
A sense of privacy is an important characteristic of a home-like environment. As Cristofetti, Gennai, and Rodeschini describe it, “The home has always represented and symbolized the passage from the external world to the internal world, from the public sphere to the private one” (2011). The décor a person fills one’s house with makes it their home, as their personality and choices are intertwined with the space (Cristofetti, Gennai, & Rodeschini, 2011). By building small homes where residents can have real privacy and can decorate their own rooms, the Green Houses provide nursing home spaces that are truly home-like, rather than
I wonder if I should I start calling Las Vegas, Nevada home now. I’ve traveled back and forth from California to Las Vegas since I was a child. I can remember at the age of thirteen my family and I would take family weekend trips very often. By the age of seventeen I was forced to move to Vegas for 6 months right before my senior year of high school started. Since it was my last year of high school my parents decided to let me go back to California for the last three months and graduate with my friends. Since I wasn’t eighteen yet, I forced to go back to Las Vegas right the day after graduation.
The external environment of the hotel industry in is very competitive and already well established. Trends in the market include promotional campaigns to customers using the "more bang for your buck," method. There are several different segments of the hotel industry including: luxury, upscale, mid-market with food and beverage, mid-market without food and beverage, economy, and budget. Each different segment offers certain amenities to appeal to consumers depending on what they are looking for in an over night stay away from home. As McDonald's looks at entering the hotel industry they have looked at several important issues dealing with an entry into this market. McDonald's would like to enter the market in the state of Illinois where the company's headquarters is. Illinois leads all other states in money spent on tourism totaling $61.1 million in the year 2000. Illinois also ranked fourth in the nation for leisure person trips in 2000. Hotel industry has several important barriers to entry including cost of entry, ability to differentiate from other hotels, and competition in every hotel segment.
Kwon, E. (n.d.). Lodging & Gaming. Standard & Poor's Capital IQ. Retrieved December 1, 2013, from http://www.netadvantage.standardandpoors.com.ezproxy.bu.edu/NASApp/NetAdvantage/showIndustrySurvey.do?task=showIndustrySurvey&code=lng
The Westerville neighborhood on West Main Street is right at the corner of Otterbein University, a private college where students of all backgrounds attend, especially those who can afford the high tuition. The streets and lanes are clean and bright, laced with the sweet smell of lavender and the smell of ripped fresh citron. The houses are fused together from the right side of the road to the left side of the road. Most houses are fenced with beautiful gates and are surrounded with small lawns with fresh green grass in front of the gates. The great establishment attracts a variety of people; however, there is no communication between the people. Even though the neighborhood is displayed with multiple varieties of colors which beautify the environment, the people who live there
In the thumb of Michigan there sits a very small town with about 1,000 residents. This town is the typical thing you would picture, it’s just like the movies where you drive down the main street and you see someone you know, they’ll wave and yell hi. The name of this town is Brown City and it is the place that I call home. If you were to drive down M-53 at some point you might see a sign pointing you towards Brown City. Once you turned onto M-90 you’ll start going by some of our residents homes. As you drive down this road you’ll see fields of crops on both of your sides and will probably encounter a large tractor or combine. You’ll see Mrs. Rayba, the music teachers, house where she has large drums filled with flowers sitting near her front porch. Go down this bumpy road more and you’ll see the sign that welcomes you to our tiny town, “Welcome to Brown City, Home of the Motorhome”. Across from
*Branding Strategy: Establish Rosewood as a true brand incorporated into the name of each hotel.
The hospitality industry in the United States is large, complex and intensely competitive. Within this industry is a segment comprised of hotels and motels, which will be the relevant sector for this marketing plan. To note, the hotel and motel industry in the United States had an estimated value of $137.5 billion as of the end of 2012 (MarketLine, 2012). The industry is forecasted to experience a compound annual growth rate (CAGR) of 5.5% from 2011 to 2016, to attain a value of $179.5 billion (MarketLine, 2012). In this industry, the most lucrative segment is leisure which has a market share of 71.1% (MarketLine, 2012). Sunshine Inn (fictional) is a small independent hotel that operates within the leisure segment of the hotel and motel industry in the United States. It is an adventure-themed hotel situated along the California-Nevada border in order to capture the tourist market for Lake Tahoe. Sunshine Inn has 30 bedrooms and 15 suites and offers specialty home-cooked type meals to guests for breakfast, lunch and dinner. It must be emphasized that the hotel and motel industry is one of the most fiercely competitive in the United States, and in fact, in the world (Johanson & Cho, 2009; Kosarkoska, 2010). Therefore, in order to compete with large hotel chains with five-star hotel rankings, Sunshine Inn will have to depend on strategic approaches, such as effectively targeting and positioning itself in the appropriate market, as well as developing a marketing plan that will promote the unique value propositions that only small, personalized hotels can provide: excellent customer service, customized adventure packages as well as a total customer experience that revolves around enjoyment, fun and discovery. As this marketing plan wi...
First, the fictional operation will be a Bed and Breakfast business located in the heart of Dallas, Texas on the shoreline of the beautiful Lake Ray Hubbard. Furthermore, the establishment intends to begin providing, in addition
Anh Tran, the owner of the world’s best salon and day spa – Purple Bliss Salon & Spa, is now retired at age 80 after 50 years in the beauty industry.
Often, the new residents are staying with family or in a temporary place. The Town Residential
While trying to examine how my community has changed economically since the 80's, I found myself pondering what my community really was. I have had the unfortunate experience to understand how a person can feel as if they don't really belong. Since I had moved about nine times within my life, and I am only eighteen years old, I became stuck, without any ideas of what to write about. While facing this assignment, I realized that I did not know if I had a place I would consider my "community," or even my true "home."