Pepsi Empire

Empire is an American movie drama television show based in New York centering on hip hop music and Entertainment Company. The movie was launched by Fox on January 7, 2015. PepsiCo brand is a major brand featured in the plot of the story. The show would prepare viewers for commercials that served as the extension of the show. Pepsi is a carbonated soft drink produced and manufactured by PepsiCo. For instance on December 3, 2015, Pepsi aired one of the commercial starring empire characters, Jamal as part of the unique product integration hit show (Dann, 2005). Pepsi was written in a three-episode story line where he lands on an endorsement deal with the beverage giant.

Question 2

Pepsi is a convenience product being a soft drink, it is relatively an inexpensive product and does require much shopping effort; consumer buys this product regularly without much need for planning. However this does not mean that the consumer has no preference for brand, consumers are aware of their favorable brand. There is a need for wide distribution to reach all their customers. Pepsi may not fit to be a shopping product since it is not only found in fewer stores though sometimes the consumers

At average there were 21.2 million total viewers of which 4.8 were nonlinear. PepsiCo has very strong brand equity in America and other countries in the world; it is well known and has attained a good relationship with their loyal customers. Empire increased PepsiCo brand equity by it being a favorite to most Americans (Withalm, 2007). In fact Emily Silver, VP-marketing for PepsiCo North America Beverages noted that the Empire integration was a new terrain for PepsiCo brand. She also noted that it was a breakthrough for the industry as it attracted all demographics and remained one of the most watched series in