Paycheck Music

434 Words1 Page

Artist using their music in advertising is a great way for them to get exposure and a better paycheck. When musician get themselves involved in cooperating deals, they can expand their audience and get more of their music out there. But the paycheck isn't bad either. Every artist strives for exposure. Stacia Coates from Source 3 wrote "...and even necessary, for bands to put their music in commercials or promote products for sponsors in order to sustain a career in the music business." Accordingly, this is explaining how bands and musicians, almost have to use their music in commercials, shows, or to advertise a product so they can expand their audience and get their music out there. Without the big cooperate deals musicians could be struggling with their careers since "...the whole idea of buying music to own may be falling by the wayside." (Carter) New and old artists alike are going to have trouble making a paycheck in the music world because of the change from physical sales to streaming. Consequently Jacob Carter (source 1) said "...artist would need about 5,478 iTunes downloads of a song per month versus 4,200,000 YouTube streams per month just to make the U.S. minimum wage." When musicians and bands sign cooperate deals it can help them quickly raise their paycheck because of new found exposure. …show more content…

For example The Black Eyed Peas have been using advertising to promote their career for a long period of time. "...in 2003, when Apple unveiled its iTunes store, the Black Eyed Peas’ song “Hey Mama” was the first of the now-famous ad campaigns for the store." (Coates) Every commercial or product the Black Eyes Peas have associated with has helped them in one way or another, showing, as Stacia Coates said, that this business model has more than paid

Open Document