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The rise of digital music and its effect on the music industry
The effect of digital music on the music industry
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Spotify is one of the most popular streaming services. And since its breakthrough, access to music have never been easier – just type in the name of an artist or a song and press play. The advantage of it is that listeners gets to listen to their wanted music instantly and for free and artist gets paid royalties. But since spotify’s big breakthrough there has been big debates if free music streaming is going to kill the music industry or if it’s going to help it.
From my, as a listeners point of view, Spotify is a great way of listening to music instantly – without downloading and having my computer’s memory loaded with thousands of mp3s also it can be easily accessible anywhere – on your computer, tablet, phone or even without internet. Also
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Many well-known artists including Taylor Swift are against Spotify and have her music catalogue removed from Spotify, because by letting people listen to your music for free you undermine the value of art. But Taylor Swift is one of not so many artists that could pull such thing off and still remain popular. After all, her removing her catalogue from Spotify was a huge scandal and one of the most important happenings during the last year in the music industry. This move of hers affects Spotify in a bad way, as she was one of the most popular artists on spotify and her songs were on 19 million playlists. It is also thought that taking her music catalogue from Spotify could be related with her own record label, Big Machine’s sale. As instant income from digital music download could be financially more beneficial, and increase value for her record label more than, “steady streaming” income. But for such popular artists like Taylor Swift, such streaming model earns millions. According to Spotify real life artist who wasn’t named was earning $425,000, per month for a hit album that was on top charts. And that category surely …show more content…
First of all it’s successfully fighting against piracy, and turns former pirates into music consumers. Because there’s no reason why one would steal music when it can be easily “taken” for free in an absolutely legal way that benefits not only music consumers but artists too. And even though you can use Spotify for free more and more people are getting premium membership and paying the $9.99 monthly fee in return to get add free music streaming and the availability to listen to music offline. But some major labels are pushing Spotify towards limiting freemium membership, to convince more people to pay monthly fee, Ek refuses to do it, for obvious reasons – people will always find ways to get music for free, so if they won’t get it on Spotify they will find other places to do it and most likely in an illegal way. But still quite a few well known artist like Radiohead’s Thom Yorke, Taylor Swift, Johnny Marr and many others who are against Spotify, stating that it’s paying pennys for artist and that they are giving up their music for free, and staying with iTunes rather than Spotify. iTunes, in my opinion, is good for short term income, as when people buy a song they can listen to it as many times as they want and artist don’t get any more income from that song after someone have bought it, where as if an artist have their songs on Spotify even after 20 years
In the past, singers made money through CDs and cassettes. These forms of media have been replaced with digital copies of albums and songs. Even this method of accessing music has begun to fade away with the replacement of streaming services such as Spotify, Apple Music, or Soundcloud. Artists’ music has also been used in advertisements. This can negatively affect the artist’s career. Music artists shouldn’t have their songs in advertising.
Most people, like I originally thought, would tend to believe that Napster would reduce record sales. However, as evidenced in my statistics earlier, record sales have been booming since Napster has become available to the public. But what is the reasoning behind this phenomenon? The digital music provider acts almost as a free advertising site for all musical talents, popular or otherwise. Bands can put their music out into the World Wide Web for all people to enjoy. This free music allows people to test out music and see what they like. Many people, if they enjoy something they hear, will venture out to the record store and buy a copy of the group's album. The final aspect that I will endorse Napster on is that it sponsors tours and features different bands on its website. This is a final form of marketing that helps get groups known in the general public and help to boost record sales.
The limitless access to music makes it easy to forget that people's careers rely on the profit behind every song. A profit that is continually shrinking, something that is forcing companies to re-think the way they get music to us, the fans. This will affect everyone who has the slightest interest in music. Some for the worse, but many for the better.
...refore the subscription they sell is still based on the niche market they started with. Unlike Pandora or Spotify, free users can stream music without interruptive advertisements, and they can also upload a limited amount of music.
Spotify is an on-demand music streaming service that provides a two tiered service to its users. The free service allows users to listen to any song on demand within the application’s music catalogue, but with the presence of ads. The premium service, however, is completely ad free. Launched in 2008 in Sweden, Spotify has grown and currently has over 24 million active users. (Sisario, B) As a result of several deals struck with EMI, Sony, Universal, and Warner Music Group, Spotify currently holds a music catalogue of roughly 20 million songs.
...his since they make money for licensing the music for the streaming services. Labels are embracing the streaming services since this allows another way for making revenue in a not so strong music economy.
Spotify recognizes that their competitors offered streaming music but not on-demand. Similar sites let you listen to playlist determined by the users taste. Users of these type of services could not simply listen to their favorite song whenever they wanted. The competitor sites are similar to listening to a radio station. Spotify decided to take that to the next level, giving the user the ability to choose any song they want at any time for a similar subscription price. This made them the preferred web-based music streaming subscription among
In 2008 in Stockholm Sweden, Spotify was developed as a music streaming service by an entertainment company, Spotify AB. Spotify is used to stream music in general or with certain plans you can build your own personal playlist of music. No longer do you need to carry an iPod or listen to the random music on the radio. You can use Spotify for free but will have to listen to commercials. If you wish to upgrade your account you can do so by paying for the service and eliminating the commercials.
Over time the Music industry has experienced a great deal of change. A technology revolution has changed almost every aspect of the music industry, from the artist right through to the listener/consumer. Not unlike other forms of media, the music industry has been forced to move with the times, adapt to change and this has resulted in a difference for both the industry and the consumer.
Majority of people believe that any artist makes so much money because they are in the music industry. That is not the case, most artist make very little money off their own songs. The artist gets very little percentage because the company and their label need to take the cut of their share. That is why most artist go on tour because the money they make is theirs. (Knopper 1-7). The record labels such as Sony and companies like Spotify, Youtube and ITunes gets a huge percentage of the money made off the song. In reality the label and company come first while the artist still stays struggling to make a profit. The companies have to pay for all the marketing that goes on for the song to get sold and on top of that they need their profit. Knopper also states, “A decade ago, this disparity in payments was a huge point of contention between artists and the labels they worked for” (5). The last decade artist cared about making money from their songs, now it is all about the over the top tours which rack in billions of
“Where other ad-supported, on-demand music services have failed or been driven under by lawsuits, free music thrives on YouTube in part because it can offset licensing costs with lucrative video advertisements — and simply because it’s YouTube, and record labels cannot afford not to be there. Rather than pulling their music from the site, most of the major labels embraced it by creating a joint venture with YouTube”- Van Buskirk, Eliot
Online music streaming can be a big help to musicians who are trying to get their music out there and be heard by a wider audience(Jacob Carter). Stacia Coates states, “Some bands have thoroughly embraced branding and see it more as an opportunity rather than a necessity.” The band The Black Eyed Peas learned that the more they marketed and got involved in branding the more successful they were with fans(Stacia Coates). “For artists serious about their careers, turning down any form of corporate sponsorship or licensing agreements could be a mistake. At times, it’s not only necessary, but a smart way to make it in today’s music business.” Says Stacia
The music industry started in the mid 18th century with Wolfgang Amadeus Mozart. Through the decades there has been a great increase in this industry; however, the revenues for this industry have declined by half in the last 10 years. This has been caused by music piracy, which “is the copying and distributing of copies of a piece of music for which the composer, recording artist, or copyright-holding record company did not give consent” . After 1980’s, when the Internet was released to public, people started to develop programs and websites in which they could share music, videos, and information with...
Spotify is one of the biggest players in music streaming industry. Since its public launch in 2008, Spotify has grown significantly having more than 6 million subscribers of its 24 million active users in 32 countries on 4 continents, as of October 2013. [1]
Throughout many years of the computer age there has been much advancement in computer technology. It first began with the people getting the Internet, then people began to understand the Internet, and then lastly people learned to overpower the Internet. Within the past several years the downloading music factor strongly took effect. To the majority of the internet population they tend to believe there’s nothing wrong with getting free tunes, but there is the select few who believe it is morally wrong. Overall, I truly enjoy having the free access to music; it enables you to try new music without bother making purchases and having a poor after effect. This is an excellent way to save money, as well as making your music selection more diverse.