Panera Bread Essay

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Because of the paradigm shift in the industry there are several changes that have been made to the company’s strategy. One change that company has made is that they now require their goods to be fresh and clean, which means they have no hormones, preservatives, artificial colors, etc. Another change that the company has made to their strategy is to find the market their company as being healthier than their competitors. The company has focused on being a family friendly restaurant and they want to continue growing that concept. Another strategy that Panera Bread has implemented is to have a competitive advantage over their rival companies. “What sustains a company over the long term is how it thinks, not what it does. Because what it does …show more content…

They found a niche in the industry, fast-casual/healthy, and they went for it. Panera Bread identified a problem in the industry and they took advantage of the opportunity to renovate their company. The company found that many customers were willing to pay a slightly higher price for a higher quality food, if they could still acquire it quickly. Therefore, Panera set their sights on becoming that company. The decision that are made at Panera would be best describe as being programmed decisions. The decisions that the company has made based on the paradigm shift would be programmed because they exist for solving a problem. The company knew that consumers were becoming aware of the unhealthiness of their food choices and that they needed to fix the problem. The decision to remove artificial flavoring, additives, and preservatives from their goods were programmed decisions because they are well structured. Looking at the decisions we can see that there was a clear answer to how to solve the issue. We can see that Panera Bread uses a programmed decision making method because their decisions were based on the issues consumers had with unhealthy food choices and they could fix the issue by focusing on what consumers

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