Pakistan Tobacco Company Case Study

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If we analyse the revenue trends of both companies we find that Pakistan Tobacco Company experienced negative growth in its revenues in 2010, which later aced by 9.5 percent in positive territory the next year and in 2012 the growth in sales fetched 12.7 percent mark. Phillip Morris Pakistan on the other hand also witnessed a negative growth in 2010 by 0.73 percent but the growth was further negated by 5.5 percent in 2011, however the company was able to turnaround the figures for the good; clinching nearly 11 percent positive growth in 2012 (PTC 2012)(PMP 2012).
The negative growth of Pakistan Tobacco Company in 2010 was due to various micro and macro-economic factors. In the year 2010 Pakistan was facing the calamity of natural disaster in form of floods, the floods wiped out the economic growth of the country, causing the economy to grow by just 2.9 percent on average during the last three years. Otherwise, according to estimates the country could have fetched a growth rate of 6.5 percent (Saeed 2013).
The energy shortages in the country are also causing much of the economic activity to erode. The economic and political structure of the country is not only root cause of these shortages but also is pushing the situation to the worst side. The circular debt in the country is causing many multinational companies, and also local companies to consider a potential disinvestment from the country. The flight of foreign direct investment from the country is castigating the economy as well (Saeed 2013).
The above factors can reasonably attend to negative growth postulates of both companies. However in 2011, Pakistan Tobacco Company was able to revive itself because of registering a positive growth. The company managed to appease its ...

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...ous year and the sales of its Gold Leaf brand also increased by more than 10 percent, because of which Pakistan Tobacco Company commanded more than 50 percent of the market share. The management was also able to earned from non-regular activities such as renting out its vehicles to other marketing companies to generate extra returns, gains from this activity were almost Rs. 17 million; a healthy dose for its financial statements. However the surge in sales of Phillip Morris Pakistan was not because of improving factors but was sue to aggressive sales strategy adopted by the company; it resorted to deep incentive programs to dump its products in the market, a desperate attempt to revive itself, although the sales increased by almost 11 percent but its net profits potentially beaten because of increasing administrative and marketing expenses (PTC 2012)(PMP 2012).

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