PSA Analysis: Holding Hands

PSA Analysis “Holding Hands”: Love has no labels The growth of “Homo Sapiens” can be described as the development of favorable qualities and traits to ensure continuation and survival of the species. One such characteristic that has been inscribed is judgment. Judgment has allowed humans to determine the “danger” of outsiders. However, nowadays the extent of judgment has elevated to extreme measures of stereotyping, labeling, prejudice, and discrimination. The rise of such measures has been more negative and lead to inaccurate and offensive perception of people, especially for sensitive subjects like gender, race, and sexuality. Although humans are able to recognize differences from snap judgments of appearances, they forget underneath the surface they are all similar. An advertisement that has brought attention to this negativity is the PSA: “Holding Hands.” The image itself is particular an x-ray of two people who are joining hands, which is the only part

This is a significant reason why many people in the U.S. report they feel discriminated against. In other words, subconscious prejudice- called ‘implicit bias.’ Implicit bias refers to the attitudes or stereotypes that affect our understanding, actions, and decisions in an unconscious manner. These biases, which encompass both favorable and unfavorable assessments, are activated involuntarily and without an individual’s awareness or intentional control. Residing deep in our subconscious it influences how we treat people, view and interact with others who are different from us, including “outsiders”. This is why the PSA: “Holding Hands”, additionally added a website at the bottom of their advertisement, where people can take a quiz and find out just how bias or subconsciously prejudice they truly are and how they can prevent it from