Online Commerce and Consumer Protection

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Electronic commerce, more commonly abbreviated as e-commerce, is the action of buying and selling products or services through the medium of electronic information systems such as computer networks - the most common of which being the World Wide Web, or internet (Dorogovtsev & Mendes, 2003). A variety of technologies are used to facilitate e-commerce including electronic funds transfer (EFT) which facilitates the electronic exchange of money, online transaction processing (OTP) which handles the data entry and retrieval for transaction processing and electronic data interchange (EDI) which is responsible for processing orders, warehouse stock control and order tracking (Turban, et al., 2009). There are four major types that e-commerce can be separated into. Business-to-Business (B2B) deals solely with business to business transactions, usually between companies (Turban, et al., 2009). An example of such would be a company purchasing business supplies from another company. Business-to-Consumer (B2C) occurs between companies and consumers, and usually involves purchasing physical products but now also commonly involves digital content such as music and e-books (Turban, et al., 2009). Business-to-Government (B2G) refers to commerce between companies and the public sector whilst Consumer-to-Consumer (C2C) is commerce between private individuals for example websites like eBay and Amazon Marketplace (Turban, et al., 2009) – it is expected that this sector of e-commerce has a lot of potential to grow (Mintel, 2013). It is also worth mentioning that Mobile Commerce enables e-commerce capabilities directly into a consumer’s hand via their mobile device, wherever they are, thanks to the advancement of mobile internet and wireless technolog... ... middle of paper ... ... Available at: http://www.ashurst.com/publication-item.aspx?id_Content=5428 [Accessed 28 December 2013]. Shubber, K., 2013. London Man Attempts to Trademark Bitcoin. [Online] Available at: http://www.coindesk.com/london-man-trademark-bitcoin/ [Accessed 29 December 2013]. The Consumer Protection (Distance Selling) Regulations 2000 ((SI 2000/2334)). The Federal Assembly - The Swiss Parliament, 2013. Etablir la sécurité juridique concernant le bitcoin. [Online] Available at: http://www.parlament.ch/e/suche/Pages/geschaefte.aspx?gesch_id=20134070 [Accessed 28 December 2013]. Trade Marks Act 1994 (Ch 26). Turban, E. et al., 2009. Electronic Commerce 2010. 6th ed. New Jersey: Prentice Hall Press. Wu, J.-H. & Wang, S.-C., 2005. What drives mobile commerce?: An empirical evaluation of the revised technology acceptance model. Information & Management, 42(5), pp. 719-729.

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