E-Marketing

524 Words2 Pages
bulb-icon

Recommended: Technology aspects of e-business

Word count including in-text citations = 500.
Introduction
Technology advance has provided an opportunity for businesses to operate and reach their customers through electronic platforms giving rise to new business, commerce and marketing systems including e-business, e-commerce, e-marketing and mobile commerce. However, the terms are mostly confused and used interchangeably hence the objective of this discussion being to differentiate them. In addition, the discussion defines e-marketing strategy and explains how it works.
Discussion
1. Difference between e-business, e-marketing, e-commerce and mobile commerce.
E-business entails use of electronic means for daily business operations. It involves use of internet technologies for business processes, delivery of superior products as well as for reducing business costs. It can be applied in any of the business operations including production, purchasing and sales. (Manuela & Varajao, 2011)
E-Marketing is a subset of e-business in which electronic means are utilized for marketing activities with an objective of achieving marketing g...

Show More
Related

  • Strategy And The Internet By Michael Porter Analysis

    952 Words  | 2 Pages

    In summary, “Internet activities are not most significant in competition, such as informing customers, processing transactions, and procuring inputs”. (Porter, 2001) significant corporate assets--skilled employees, proprietary product, and efficient logistical systems – these factors are the most important to keep competitive advantages. In fact, it is foreseeable that the Internet's evolution will come up in the future involve a shift “in thinking from e-business to business, from e-strategy to strategy”. (Porter, 2001)Only by integrating the Internet into overall strategy will this powerful new technology become an equally powerful force for competitive advantage.

    Read More

  • Ebay Case Study

    1356 Words  | 3 Pages

    E-marketing is a fast growing and rapid platform for any form of business. EBay has been highly successful over recent years and this is a perfect example of an online business. The internal and external environments are constantly changing and in order to keep up with these changes, businesses and organisations must make relevant changes, and generate new strategies to keep up with contemporary developments in e-marketing and to also maintain their position in their market in comparison to their competitors.

    Read More

  • McCarthy's 4 P's in Marketing

    2035 Words  | 5 Pages

    Shin, N. (2001). Strategies for Competitive Advantage in Electronic Commerce. Journal of Electronic Commerce Research, 2 (4), pp. 164-171.

    Read More

  • Strategic Customer Relationship Marketing (SCRM)

    1493 Words  | 3 Pages

    E-marketing thus aims at generating integrated communications with both existing customers/travellers and prospects and generates loyalty.

    Read More

  • Marketing In Digital Marketing

    985 Words  | 2 Pages

    Digital marketing is a growing field that “promotes products or brands via one or more forms of electronic media.” Examples of “advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels” (businessdictionary.com) This method of advertisement makes a digital marketing analyst necessary to help navigate a company through the proper marketing channels.

    Read More

  • The Impact of Technology on Business

    1185 Words  | 3 Pages

    Business today is inextricably intertwined with technology, from the smallest home office, to a multinational corporation with multiple monolithic legacy application. It is impossible to be in business today without confronting the issues of technology. The way we do business today is different than 30 years ago. Technology has evolved around the areas of telecommunication, travel, stock market, shipping even around our daily lives. E-commerce a system by which people can buy, sell and deal without even seeing the person on the other side has taken a front seat in improving the economy of countries around the world. Technology today has made it possible for monetary institutions to help locate the customers resources and help solve their problems at any given time through online banking. The Internet, a boon to all business, is playing a part of a catalyst; it links millions of customers to its suppliers and vice versa due to this, manufactures are able to cut the role of middlemen and are able to deal with the customers, giving them the ability for direct input from the customers about their choices and views of their product. The busi...

    Read More

  • E-Commerce Makes Life Better !

    1570 Words  | 4 Pages

    E-commerce means that the company runs their business online, not like the traditional business way. We have to go the shopping mall or store to get goods that we need, E-Business is the enabling of electronic communication between any two or more participants in a business relationship. It helps companies capture abroad business field, cost saving, and market opportunity. E-commerce is an important factor that is making people’s lives more efficient.

    Read More

  • E-Business Architecture

    1853 Words  | 4 Pages

    What's e-business? It is the transformation of every business process through using the internet and associated technologies. In this transformation, each part of the business becomes a part of an intrinsic network, which enables employees, suppliers and customers of a given enterprise to conduct their tasks. People usually try to make a point in differing e-business from e-commence, but as I see, e-commerce is a part of the e-business category, and an important one.

    Read More

  • Marketing Strategy Of E-Commerce

    731 Words  | 2 Pages

    The holiday season is a critical time for retailers. On average, approximately 30 percent of all sales have traditionally occurred between the Friday after Thanksgiving and Christmas, with jewelers and certain other retailers reporting that the holiday season accounted for 40 percent or more of their total annual sales. In recent years, an increasing number of shoppers have been turning to e-commerce sites instead of brick-and-mortar stores for their holiday shopping. For 2016, e-commerce sales are expected to increase by almost 14 percent although total retail sales are expected to increase by only 3 percent. If the predictions prove true, 2016 could be the first holiday season in which e-commerce 's share of holiday sales exceeds 10 percent.

    Read More

  • The Impact Of E-Business

    1822 Words  | 4 Pages

    The report also talks about the differences between, advantages and disadvantages of e-business and e-commerce. Recommendations and advice have been given in the end for businesses intending to adopt an e-business dimension.

    Read More

  • Study of Clothing Online Shopping

    3669 Words  | 8 Pages

    Consequently, e-business and especially online shopping is crucial for retail stores. They should provide necessary infrastructure for selling their products online. By taking advantage of e-business not only they can get competitive advantage of online shopping, but the...

    Read More

  • Critical Appraisal Of Amazon.Com Current E-Business Strategy And Activities

    1477 Words  | 3 Pages

    According to the definition of Whatis.com "E-business (electronic business), derived from such terms as "e-mail" and "e-commerce," is the conduct of business on the Internet, not only buying and selling but also servicing customers and collaborating with business partners."[1]

    Read More

  • The Impact Of E-Commerce On Small Businesses

    1767 Words  | 4 Pages

    E- Commerce is a phenomena that is emerging rapidly between businesses all over the world, and it has affected the businesses at all sizes in many aspects.

    Read More

  • Essay On Information Technology In Business

    1537 Words  | 4 Pages

    Li, F 2007, What is E-business ?: how the Internet transforms organizations, Blackwell Publishing, Oxford.

    Read More

  • E-Commerce Essay

    1274 Words  | 3 Pages

    Electronic Commerce as popularly as E-commerce has become a big deal in our growing economy due to the increase use of online systems. E-commerce now of the fastest growing business in the world. The technology has change the way of business. Business that have physical location have now made it an effort to focus their online business. It is the new sort of business platform where you can make use of different technologies like electronic data interchange or transfer document electronically. Online business is an effective of sales.

    Read More

More about E-Marketing

Open Document