Nucor External Environment

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External and Internal Environment
Assignment 2
Kristen Singleton
Professor Beverly Williams
Business Capstone
7/28/16

Introduction The purpose of this assignment is to analyze Nucor corporation, a public listed company within the Steel industry and evaluate the external and internal factors impacting the industry in general and the company in particular. The assignment will endeavor to look at the company's strengths and weaknesses and its core competencies to see the areas where the company can generate value within the value chain. Nucor Corporation and its affiliates (“Nucor” or the “Company”) manufacture steel and steel products. The Company also produces direct …show more content…

has become a benchmark for both the U.S. steel industry and U.S. industry in general. Nucor is one of the fastest growing and most efficient steel producers in the world. Despite declining demand for steel, Nucor’s growth has been phenomenal, from pouring its first batch of steel in the 1960s to support in-house operations, the company has become one of the top five producers of steel in the U.S.. Without an R&D department, Nucor has repeatedly achieved technological feats other steel producers thought impossible. Their hourly pay is among the lowest in the industry, yet they have the highest productivity per worker of any steel producer in the U.S. and near zero employee turnover" (Boyd & Gove, …show more content…

They need to build onto the relationships and look towards backward integration in ensuring the supply of scrap steel and other raw material like Pig iron at reasonable prices. The company should focus on developing supply chain capabilities to develop more control on the supply of raw material in order to ensure that it is able to keep its competitive edge of low cost production. The production facilities of the company and its human resources are one of its major core competencies leading to low cost high quality products and helping the company have highest margins within the industry. The company should look at technology to diversify its production in order to decrease reliance on scrap steel. Outbound logistics are another strong point for Nucor corporation in the domestic sales with a large fleet of around 200 freight trucks, and strategic location of plants next to major distribution channels. The location close to major customers allows the company to keep the logistic costs low. However, the company still needs to increase its capacity in terms of international sales by developing production and distributional channels within popular regional

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