Now Dry Dog Food Case Study

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Looking at the Now Dog Food Company:

Now dry dog food is made by Petcurean, a family owned business, started in 1999 by two friends. It’s headquartered in Fraser Valley, British Columbia, Canada. The company manufactures their dry pet food and SPIKE Treat Bars in Ontario, Canada, as well as most of their canned pet products. The rest of the canned food is made in the USA, in New Jersey, and the SPIKE Jerky Treats are made in Georgia.

All the ingredients are from North America too, except the lamb and venison which is from Australia and New Zealand, where they also have good food and farming practices. They try to source everything as close to their facilities as possible to reduce environmental emissions and ensure freshness.

Petcurean Puts Pets First

I also like that in 2016, Petcurean was recognized as one of Canada’s Top 100 Small and Medium Employers by …show more content…

That must even include the animals. Any testing during pet food development actually includes Petcurean family pets, for things like palatability, stool consistency and urine pH. Any additional test animals aren’t kept in lab cages either. This is food created in a loving way by pet owners, for pet owners.

Even the poultry in Petcurean pet food is cage-free. And, because it’s all from Canada, you don’t have to worry about hormones and steroids, since they're illegal there in poultry farming.

Cons:

Petcurean doesn't make a canned food in the Now Dog pet food line. That might send consumers the message that dogs don’t really need canned food to meet their moisture needs or to be more like their natural diet. The dry dog foods only have a 10 percent maximum moisture content, which is typical in the industry.

Now Dry Dog Food recipes aren’t made for rotation diets, with different protein sources that are all balanced the same way. And, some types of dogs will have more protein choices than others.

Product

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