Not Your Average Ice Cream Shop Case Study

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business, psychological refers to motivation, attitude, and perceptions. Motivation can refer to weather, because if it’s cold no one 's going to want an ice cream mixer on a freezing day. Another thing could be if we have good deals at our business, if we do not no one will be motivated to come and purchase our product so we can introduce things like buy one get one free mixers every Thursday. We also need to have obtain a good perception as a fun place that is safe too.
Distribution
Value and Utility
The main attraction to Not Your Average Ice Cream Shop is ice cream served with alcohol. Our product gets its value from the variety of alcohol (expensive or inexpensive) choices, and the different flavors of ice cream and even the toppings …show more content…

Businesses are using technology to buy, track, sell, and move their products from places all over the world. In this same way Not Your Average Ice Cream Shop uses phones to easily communicate and let customers know how many more people can come into the bar before it meets capacity. Cash registers are used to hold and keep track of all the money. Laptops are used to buy, move, and sell inventory, as well as track expenses, profit, and employee income. This can all be done easily through a vertical software applications that are made specifically for our type of business. Not Your Average Ice Cream Shop uses technology for guest entertainment as well. For example on weekends a DJ will be hired to use our wide range of sound equipment and laser light effects. Not Your Average Ice Cream Shop also uses technology such as headsets to keep our employees informed, coordinated, and in-check with management and with customers. This allows easy communication between all employees and keeps everyone on the same page. We can even keep track of our customers on social media, make events more public, and even create an app that can show special offers and …show more content…

First of all e-commerce is an area of marketing that uses networks to buy, sell and service a business 's products and services. Some pros e-commerce offers overall is that is can reach a wide variety of customers all over the world rather than just the ones in our area. Customers often impulse buy when online shopping which is a bonus for us when it comes to the online business. It is also easier to keep track of competitors and price changes since the competitors website is easily accessible. It’s also a great way to highlight major sales and make them more public than one would be able to just promoting it in a store. For example using social media and the website we can easily get the word out about special deals like buy one get one free drinks. Some cons; however, is that it takes away from interaction with customers. Customer interaction and good customer service is a key point in keeping our customers coming back to Not Your Average Ice Cream Shop so not having that connection could possibly hurt us in the long run. There is also a higher risk of losing money due to hackers and online fraud that could cause a business to lose it’s online customer base. Also a website can’t always be reliable since there is always a possibility of servers crashing or a customer not having access to the internet at all. Lastly, you can risk losing company information to scanners which can cause your

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