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More handpicked essays just for you.
Explain the influence of personality on buying decisions
Explain the influence of personality on buying decisions
Explain the influence of personality on buying decisions
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The nomothetic theories of personality are widely used in many areas of modern life, including marketing, employment and education. Many companies use pre-hire psychometric assessment tools based on nomothetic theories of personality to cut down on hiring time and lower the costs of hiring. The term “nomothetic” comes from the Greek word “nomos” meaning “law” McLeod, S. A. (2007). These theories look for universal laws of behaviour. Being able to predict behaviour is the major purpose of these theories. Psychologists categorise human personality into ‘traits’. A trait is assumed a relatively stable characteristic of an individual and it influences behaviour in a particular direction. There are a number of psychological theorists which use …show more content…
As Aberdeen research shows companies which use Big five assessment tool for staff selection have terrific returns on their investments. Companies having pre hire assessment programmes 24% more likely to have employees exceeding performance expectations and 17% higher level of job engagement among employees and 36% more satisfied with new employees compared to businesses which do not use pre employment testing Lechner (2015). This is another evidence showing that the Big five model adequately capture and explain human personality. However nomothetic theories predictions from group results may not apply to an individual. Robert, Waltson and Viechtbauer (2006) study on the mean level change in personality trait showed that personality doesn’t seem to reach a point of consistency and is in fact always changing during a person’s life time. Because traits are presumed to be some of the least changeable factors studied in personality psychology, if not psychology in general (Conley, 1984). This would make the big 5 theory model …show more content…
This helps clarify the needs and possible issues of certain personality types with certain area of their lives. Geen’s (1984) study on auditory stimulation in extraverts and introverts shows that introverts are more aroused when exposed to same level of noise heard during task. Which confirms Eysenck’s theory and indicates that extraverts are more likely change negatively in their performance with ether a higher or lower change in auditory stimulation from their preferred level of stimulation. The introverts will only worsen their performance when exposed to higher stimulation. Another study (Twenge (200, 2001, 2002), shows that younger groups of people are more neurotic and extraverted than older ones. This study shows changes in the level of neuroticism across lifespan. These are studies which allows us to understand better each personality type and their possible study requirements. Even if nomothetic theories captured and explained personality as Mischel (1968) demonstrated, the average personality trait only account for 10% of behaviour, therefore this mean that 90% of human behaviour is down to something else than
Feist, J., & Feist, G. J. (2009). Theories of Personality (7th ed.). New York, New York: McGraw-Hill.
After Allport, came along two psychologists, Raymond Cattell and Hans Eysenck, who each formulated their own theories regarding traits. Their theories have been the subjects of considerable research in the world of psychology. Cattell seemed to focus on far too many traits, while Eysenck seemed to focus on too few. As a result, psychologists have combined the two theories to make one satisfactory theory (Cherry), called “The Big Five Factors” (Myers). They are: conscientiousness, agreeableness, neuroticism, openness, and extraversion. These five factors merge to create the human personality (Cherry). Where people fall into these factors s...
P.J. (2004). Personality: Theory and Research. USA: Wiley. SMITH. T. W. and WILLIAMS.
In today’s culture psychologist, sociologist, and scientist investigate several types of personalities. Personality is the pattern of behavior, though process, emotions, and reactions to the people that surround us on daily basis. Several test have been developed for testing personalities. Some test can be simple and short while others lengthy and complicated. Scholars demonstrated knowledge about personalities looking back many thousands of years. The Greeks published a well documented history in profiling people according to personality traits. Two interesting character personalities are conformist type personality and manipulative type personality.
Feist, J., Feist, G. J., & Roberts, T. A. (2009). Theories of personality. New York:
Economists are not alone in their interest in the description, prediction, and explanation of human behavior. Psychologists, too, have approached these challenges. Economists can profitably leverage research from psychology on the measurement, prediction, and malleability of personality traits organized in the widely accepted Big Five taxonomy. (Lex, Angela, James & Bas 2008)
In the following essay, we discuss different theoretical perspectives from Nomothetic and Idiographic approach. How they apply to both Personality (pattern of behavior and thinking) and Intelligence (thinking and behavior). Arguments for both sides are base on what psychologists generally use them as, because some might disagrees with the usage of the word nomothetic and idiographic, orientated by Kantian and Wilhelm Windelband.
Personality can be defined as an individual’s characteristic pattern of thinking, feeling and acting. Many personality theorists have put forward claims as to where personality is derived from and how it develops throughout an individual’s life. The two main personality theories this essay will be focusing on is the Social Cognitive Theory (SCT) (Bandura, 1986) and the Trait Theory – Five Factor Theory (FFT) (McCrae and Costa, 1995). The SCT allocates a central role to cognitive, observational learning and self-regulatory processes (Bandura, 1986). An individual’s personality develops through experiences with their sociocultural environment. Whereas the Trait Theory proposes that all individuals are predisposed with five traits (Extraversion, Openness, Conscientiousness, Agreeableness and Neuroticism) which determines our personality. This theory also puts forward that personality is stable and cannot change as it’s biologically determined.
A person’s personality has been the subject of psychological scrutiny for many years. Psychologists have drawn up several theories in an attempt to accurately predict and determine one’s personality. Foremost amongst these, is the “Big Five Trait Theory” which stemmed from Raymond B. Cattell’s theory.
Personality is massive part of an individual’s identity. Our personalities dictate our patterns of thinking, feeling, and acting. An individual’s personality exposes them to predispositions and habits that influence their actions and lives. Early on, personality assessments consisted of physical features ranging from head shape and facial characteristics to body type. In today’s world, personality assessments are mainly based around traits. Traits are simply descriptions of one’s habitual patterns of behavior, thought and emotion. The most popular personality assessment is the Five-Factor Model, also known as The Big Five. This model allows us to describe people based on the five main traits/dimensions. These traits are extraversion, agreeableness, conscientiousness, neuroticism, and openness to experience. Each of these five traits measures a different aspect of one’s personality. Extraversion is based on one’s level of engagement with the world,
The study of personality traits is beneficial in identifying the many variables that exist from human to human; the combinations of these variables provide us with a true level of individuality and uniqueness. In the field of psychology, trait theory is considered to be a key approach to the study of human personality (Crowne, 2007; Burton, Westen & Kowalski, 2009). This paper aims to identify a number of significant contributors who have played crucial roles in both the development and application of trait theory. This paper then moves focus to these theorists, outlining their theory and analysing both the strengths and weaknesses of those theories. An illustration of the methods used in trait measurement is given and includes the arguments for and against such procedures.
Hergehhahn, B. R. and Olson, M. H. (1999). An Introduction to Theories of Personality. New Jersey: Prentice Hall.
During an individual’s progression from childhood into adolescence researchers suggest that agreeableness and conscientiousness increased, while extraversion, neuroticism, and openness dropped (Srivastava, John, Gosling, and Potter, 2003). The fall in extraversion, neuroticism, and openness can be due to an individual’s increased responsibilities and time constraint. Individuals later in life tend to be more mature and experienced with emotional feelings and are able handle themselves well in emotional settings, hence getting a low score on
The concept of personality has numerous definitions (Fatahi, Moradi, & Kashani-Vahid, 2016). Schultz and Schultz (2009), define personality in its broad sense as the manner of an individual’s behaviour in different situations. This essay explores the nature of personality, with the intention of highlighting its flexibility. The results of numerous empirical research studies are examined in order to investigate if, and how personality changes over time. It will be argued that an individual’s personality has the ability to change throughout their life.
Understanding the uniqueness and differences in personality is an important part of communicating with others. Understanding my own personality is even more important. The purpose of this paper is to provide a clear definition of my personality traits and how they affect me personally and how this knowledge can benefit me professionally. The defining of my personality traits in this paper is done through the observation and study of the Meyers-Briggs / Jung Typology Test. I will explain and define the result of this test, along with the application of its knowledge. Needs work