Nicotinell Argument Essay

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Every year in the United States, more than 480,000 people die from tobacco use and exposure to secondhand smoke making it the leading cause of preventable death in this country. Cigarette smoking is usually introduced to people at a young age. A majority of smokers started before they were eighteen years of age; smoking at an early age only increases an individual’s chances of suffering from an addiction than those of a late age. In May of 2008, Nicotinell released an advertisement to address the whole smoking situation. Nicotinell presents one of the many disturbing effects of smoking. Rather than ranting and raving about their product’s features and benefits the ad depicts the negative effects of smoking on the body. The ad appeals to all …show more content…

At first glance the ad doesn’t look like much but a sweet old lady celebrating her birthday; however, when you take a closer look the audience can see that the lady is holding a cigarette over the candles flame to ignite it. Just below the cigarette are the numbers four and two candles in a bright pink cake that read happy birthday. This leaves the audience to insinuate that the elderly woman is actually forty-two years old instead of eighty. Anyone knows that a forty – two-year-old woman does not have that many wrinkles or completely white hair. The lady even has brown and black age spots on her forty-two-year-old skin. It just goes to show that smoking accelerates the aging process on an individual’s skin.
Overall this advertisement effectively uses color, textual elements, and the rhetorical use of pathos to influence viewers to buy the Nicotinell nicotine gum. By using visuals, words, and color Nicotinell reinforces readers’ opinions against smoking cigarettes. It also encourages viewers to quit or never even start smoking. Nicotinell convinces viewers to buy their product because it puts them on a better path to a healthier lifestyle starting with improving an individual’s outward

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