Newsworthy Analysis

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Newsworthy
Newsworthiness is the term we use to describe whether or not a topic is interesting enough for people to want to know about it. We call it having good “news judgement” when a reporter knows what kinds of stories will be of interest to his or her audience. In general, there are nine basic elements that contribute to making a story newsworthy. The more newsworthy aspects or elements a story contains, the more newsworthy it is.
The elements consists of:
1. Timeliness: consider if the story is relevant now but will not be as meaningful in a few days, weeks or months
2. Proximity: things that are happening near people is more interested for people than those that are far away
3. Novelty: the information should new and exciting enough …show more content…

The first and most common is the push media relations approach. We build a media target list, write a dazzling news release filled with gobbledygook and jargon, write a snazzy pitch, and proceed to interrupt every journalist we can with a mass assault of email, fax, phone and voicemail messages. This approach doesn’t work anymore. It most often results in a lot of “attempts” on the status report, with little tangible results to show for the effort.
Pull Media Relations
Journalists are looking for good information all the time. In survey after survey, journalists admit to using search engines (Google, Yahoo), blog search engines (Technorati, Google Blog Search), Wikipedia and corporate websites to research stories and find information. The more information we have, and the easier we make it for them to find, the better our chance of pulling them into our story. And let’s face it, if our story were that good, they’d be writing about us already and we wouldn’t need the push approach. This requires us to focus the same level of resources we used to reserve for interruption on the ongoing development of compelling, relevant content. It also requires a dedicated effort to search engine optimization, blogging and social media. Invest in these areas and watch our awareness, publicity and website traffic levels

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