New England Patriots: Business Analysis

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Analytics is the study of data through statistical and operations analysis. In any form of business, analytics is very important for success. With analytics, a business can measure their past performances to guide them towards future success. In sports marketing, using data analysis is crucial to an organizations success; whether the organization be professional, collegiate, or amateur. Analytics helps plan for future success. In this essay, we will take a look at a specific sports team and how they use data analytics as a part of the marketing process. We will go over some data collection techniques, how analytics is used to develop a marketing strategy, how the target market reacts to the marketing strategy, and lastly give an opinion about marketing strategies in the business landscape.
New England Patriots
For this essay, the sports team that we will look at is the world champions New England Patriots. The New England Patriots are regarded as one of the best American football teams to ever have a franchise. While constantly winning Superbowls, the Patriots are convinced that analytics is responsible for changing the way they do business both on and off the field (2016).
Data Collection …show more content…

For the New England Patriots however, the franchise has moved to using mobile apps, social media, videos, tickets, and connected stadiums in order to collect the data they need. The mobile app allows customers to take surveys and offer reviews about the franchise. Their social media helps them connect to customers one on one and really get personal data from them. While videos and ticketing allow the franchise to monitor their pace and what needs more attention. Lastly, connected stadiums are used so that customers have the opportunity to connect to the franchise and really feel a part of

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