Nau Case Study

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1. What were Nau’s founders’ primary motivations for founding Nau?
The founders wanted to make Nau a clothing line on steroids, versus a simple clothing line. They wanted their clothing to have a purpose as they committed the company to having a small carbon footprint, give back to the community, while supplying a quality constructed product that both performed well and looked nice. Nau founders are committed to using their business as a force for change. They combined eco-friendly products which suits the urban lifestyle and “mountain-climbing chic with fashion forward urban cool. They indicated that their goal was “To demonstrate the highest levels of citizenship in everything we do: product creation, production, labor practices, the way …show more content…

The mentioned company was the partnership firm between the topnotch designers from well-known companies. The individuals were carrying the same basic idea, the business knowhow and finally dreamt of an organization of their own which would let then showcase their personal skills and knowledge. Nau sells expensive outdoor-type clothing with the added incentive of style and a donation to charities from each purchase. In their quest to make meaning, the founders of Nau established a Code of Conduct that dealt with human rights for the business, sustainable business practices, environmentally friendly clothes, and social responsibility. The Business DNA includes Nau Rules of Corporate Responsibility: Section 1: Environmental and Social Responsibility, Section 2: Management of the Business and Affairs of the Corporation, and Section 3: …show more content…

Only then can charitable work “giving back" begin, and they should not worry about public opinion. The philanthropy espoused by Nau is 2% of each sale to one of the partner organizations (chosen by the customer at the point-of-sale). The organizations are Conservation Alliance, Ashoka, People for bikes, Ecotrust, Mercy Corps, Breakthrough Institute, and Kiva. (http://www.nau.com/partners-for-change/).

Pros: Samaan thinks that giving to a charity was an excellent idea of Nau. It showcases the company in a humanistic light. Positive publicity is always paramount for a developing company. ABOVE ALL IT HELPS PEOPLE AND THE ENVIRONMENT!
Pros for this decision also include the following:
 Purchases of the products make the customers feel good about the purchase because they feel that they have gotten a good product and at the same time they are contributing to a charitable cause and helps conserve and protects the environment.
 The charity donations relate to the goal advertised by the business.
 This decision would have assisted Nau to draw in investors, stock holders and shareholders.
 This will help Nau to develop the brand image as well as company’s image.
Cons for this decision include the

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