We are students of your English 407A: Business Writing Class, comprised of Linh Dang, Ryan Guay, and Tito Ribo. Our proposal team is proud to submit a copy of our proposal focusing on Nail 21, a nail salon opened in June 2017; our purpose is to propose recommendations well-tailored to address Nail 21’s organizational need to establish a client base. Our team’s Client Proposal was accepted on October 23, 2017, at which we officially began our proposal titled, “Nail 21-Bringing Life to a New Business.” Nail 21’s organizational need prompted our team to address the primary question, “How do we create and retain business for Nail 21, a nail salon in its infancy?” Our first step was to thoughtfully assess this main problem, and to simplify our strategy by dividing into three areas of focus: marketing, customer service/retention, and maintaining a local competitive edge. Marketing to gain new customers involves a recommendation for advertising channels outdoors, as research supports traditional location-based marketing. Customer loyalty will require Nail 21 to provide customer service that is unrivaled by our competition and to educate our clients on how to maximize Nail 21’s product value. Lastly, Nail 21’s prices must be high enough to satisfy the shareholders, yet competitive enough to do well against the 5 nail salons within 3 miles. …show more content…
For example, one nail technician might be good at doing acrylic nails and another might be good at gel nails. These are the popular styles that many customers prefer to get when they go to a nail salon. Nail 21’s specialty is organic powder nails, which is a new trend they are trying to promote to attract new customers. The owner of Nail 21 also owns a prominent store in New York that is doing very well with this special nail product. With 10 years’ experience, they believe they can offer the same thing to Las Vegas
In the early 2000’s Lowe’s was rapidly intensifying its presence nationwide. The company carried a varied assortment of home improvement products and catered to the needs of retail as well as commercial business customers. Lowe’s expanded their reach by acquiring a 41-store chain, Eagle Hardware and Garden, and engaging in a strategic alliance with HGTV to obtain a more profound existence in their market (Rouse, 2005). By 2004, Lowe’s operated almost 1,000 stores with plans to continue expansion across the nation (Rouse, 2005). The company has a core competency in helping customers meet their home improvement needs at a low price. In order to use this core competency to gain a competitive advantage, the company has focused on key functional strategies. To continue their success, Lowe’s must specifically focus on marketing, logistics, and human resource management strategies.
Nordstrom can continue providing their exceptional online experience and client focused approach using their online system by offering an unmatched online experience that copies their in-store customer service. This would allow Nordstrom to raise its revenue considerably as well as further improving their brand image. I will also discuss specific ways of successful execution, and the steps required to provide Nordstrom a stunning picture of how to execute strategy.
In light of an evolving market, faced with new competitors, and after a careful analysis of their current customers, the Vanguard Group (hereinafter referred to as “Vanguard”) realizes it must rethink its entire marketing strategy. However, in order to protect and leverage their competitive advantage, which is their low management fees, and to optimize the loyalty that their customers continuously demonstrate toward their organization, they must now target the most profitable segment for them, and develop the best way to serve and delight these customers.
Since the customers in this industry are not price sensitive, having a competitive advantage is vital for firms. Hill-Rom considers customer service is its reputation, thus gives significant value to its customer relationships. In addition, its variety of products gives high competitive advantage to the
Conclusion: Given the current economic status the home improvement industry is in a low spot with sales. With the decrease in building new homes we have to focus mainly on home improvements. The three strong points we have against existing rivalries are our great locations, quantity of quality products, and convenient customer service. With these great qualities we can move ahead and stay ahead of our competitors during these times.
Artificial nails are used to mimic natural nails and give length to those who don’t have any. They are used as a shield from everyday things that can break and injure soft and damaged nails. With artificial nails women don’t have to wait to grow long beautiful and as the industry grows so does the different ways to get these fabulous fingernails. When considering fake nails you are faced two main techniques; acrylic nails and gel nails. Both gel and acrylic nails require a mix of powder and solution to be applied to the nail for successful application. Nevertheless with using powder and solutions you are bound to use chemicals that can alter the natural state of your nails. For most people, artificial nails are a quick hassle-free cosmetic enhancement, but they are very unaware of the harsh chemicals they are being introduced to when they go to the nail salon. In the late 70s the FDA (Food and Drug Administration) banned a chemical by the name of Methyl Methacrylate, also known as...
If I were to start my own business, my dream would be to build a surf and skate shop on the Southern California coast. My business would be located on beachfront property in the surrounding area. This business plan will cover two main subjects, 1: an Analysis of the Business Situation, and 2: the Planned Operation of the proposed business. The first topic will cover the subtopics Trading Area Analysis and Competition in the area for my business. The second main topic will cover the proposed organization of the business, the proposed business, and proposed strategies for that business. The analysis of the business situation will cover geographic and demographic information for Huntington and the surrounding area. It will also contain an analysis of businesses in the area which are of similar type, customer buying behavior relating to my proposed business, and the potential location of my business. The Proposed Operation section will address the topics of ownership, start-up procedure, personnel needs, special functions, and an organizational chart. Details of products which will be sold will also be included, as will my business' pricing policy. I would hope that through my thorough planning and explanation that my business idea will be a grand success on the beautiful beaches of California.
Management experience will also play a large role in the success of the forecast. The current team is quite new and will gain some needed experience over the next year in the hopes of staying on track for success. The ability of management to ensure product is readily available for the client, their training techniques with new and seasoned associates, and general management style will ensure success or spell defeat for the store.
Anywhere you go in the world today, you see women with nails that are painted in so many different colors and designs. Nail polish dates back to the 1920’s when the first modern day nail varnish was invented by the Charles Revson Company. This particular invention has impacted the cosmetics market for women, because every women who wants to be stylish and express themselves in a fun way, buys nail polish. Nail varnishes have many components to make it both safe and user friendly. Some of the chemical components consist of: film forming agents and resins such as nitrocellulose, tosylamide and formaldehyde. Also, plasticizers are used for flexibility and solvents to keep the polish in a liquid form, along with different pigments for colors and shine. There are many more components that go into nail polish that will be explained later in this paper.
There are many new innovations in the cosmetic industry, especially in the nail design category. However, there are many blatant unrecognized issues within the field. The issue to focus on at hand is the application and removal process. Any women would understand the hassle of removing the nail polish in several swipes just on one nail at a time. Or the struggle of the application process and how demanding it can be to just apply one simple color!
Have you ever gotten nail polish in the crease of your finger and finger nail that you just can’t seem to get the polish removed? The Precise Nail Polish Corrector is just the answer. This pen can come in handy for many people including nail salons, cosmetic schools, cosmetic salons, and everyday men and women who use nail polish. This product gives the consumer that extra precise cleanup, when nail polish gets in the not so easy to reach spots. Painting nails just got easier, and less time consuming. For this product to be a success, it must follow the STP of marketing. Segmentation will be implemented to demographic and psychographic groups. The product is made to target men and women who essentially use nail polish.
mybeautyfirst.com.au - Nail Art as a Fashion Trend Today, clothes, makeup and hairstyles are not the only items that are eye-catching on the fashion runways. In recent years, nail artwork has become as much of a fashion trend as these other items and for good reason. Nail technicians have they become true artists with applying various designs on their clients’ nails that far exceeds of those in the past. Along with traditional flat designs that contain stripes, flowers and other shapes, present nail creations include raised patterns, intricate artwork and glitter.
My salon’s image in public relations within the community would flourish with my clients and inspire the local students throughout the process of educational technique classes and internships with the local cosmetology school. This plays a key role because giving back to the same people who supported you not only improves your appeal in the PR world, but it shows them you care and that you are dedicated to making the area a better place for each person your salon can touch
There are a thousand steps to go through before you can cut the red ribbon. Figuratively speaking, there are many legal obligations as well as political formalities one has to complete before they get the thumbs up for their start-up business. This report will summarize the points as well as go in depth about those particular areas that need the most focus and time.
So when I travelled to Europe in 2011, the nail fashion stalls in all the stores had featured sets of French Manicure polishes, pens, stickers and all such things. Following the latest trend, I bought my share of these sets and even on the plane ride back, my sister and I spent hours painting the tips of each others’ nails