NFL and Breast Cancer Awareness

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NFL Breast Cancer Awareness

If many of you haven't noticed, NFL players and teams have been accessorizing in a variety of pink apparel this month and it’s not just coincidental. Three years ago the NFL teamed up with The Susan G. Komen Foundation, in a campaign that runs every October to raise Breast Cancer Awareness and encourage women 40 years and older to get their annual screenings. Of the 120 million Americans who watch football each week, about 40 million are women, making this an effective messenger of cancer awareness by the amount of viewers (Pucchronicle.com).

Each year NFL partners up with sporting brands including Nike, Reebok, Adidas, Gatorade, Wilson, Under Armour, Cutters Gloves, McArthur Towel and Sports and Longaberger having them create new pink merchandise for Breast Cancer Awareness games (nfl.com). Aside from players wearing pink mouth guards, gloves, chin straps, caps, helmet decals, sweatbands, and cleats, the NFL incorporates pink into other elements of the game as well. Pink coins are used for the coin toss, game balls sport the pink ribbon decal, end zones are padded along the goal post in pink, and officials even sport pink whistles as well as pins (nfl.com).

The players and teams aren’t the only ones who can help raise awareness, the fans are encouraged as well. If you’re a fan at home you can purchase licensed NFL pink apparel online with a potion of proceeds going to the American Breast Cancer Society. “Fans can also bid on all the official pink equipment and clothing used in the games and worn by their favorite coaches and players, which will be auctioned off after this month in order to raise more money for this cause (pucchronicle.com).” In 2010, NFL Auction and the sale of pink items allow...

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