Consider The Crown Campaign Analysis

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Recommended: National Football League safety measures

The Consider the Crown campaign will be promoted through various online outlets. A mixed approach will be utilized in the campaigns efforts. Consider the Crown will need to use both a direct approach as well as an indirect approach in reaching its target market through the internet and social media outlets. The direct approach is where fans will receive information without being able to personally participate. The indirect approach will allow fans to take part in voicing their opinions and sharing their stories Fans will be encouraged to visit the National Football League (NFL) website throughout the promotion. This website will be used for consumers to purchase merchandise and make donations. It will also be an outlet for Consider the Crown’s target market to receive information pertaining to brain injuries in football. The website will be used as a direct way to …show more content…

Through Consider the Crown’s Twitter and Facebook accounts, the campaign will promote the events that will take place at NFL stadiums throughout Consider the Crown. Information pertaining to the dangers of brain injuries will be disseminated through these accounts. Information on promotions that will be available during the event, such as the bobble head giveaway and promo code CROWN32, will also be provided through social media. This approach will give consumers a hands-on approach in contributing to the campaign. Social media outlets will be used to interact with the target market. Any photographs or videos taken of the campaign will be uploaded and fans will be encouraged to share their stories. The campaign will use social media to share the stories of former players. It is important that these stories come to light so that others will be intrigued to find out more. The Twitter account will use the hashtag, #ConsiderTheCrown, in its social media campaign. Anyone who chooses to share will be encouraged to use this

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