My Dad Is A Liar Rhetorical Analysis

Aristotle influenced the study of argument by using three elements Pathos which is emotional appeals, logos referring to logic and ethos which Aristotle considered to be the most important because it attributes to credibility and, I Agree with him. Credibility is very important in any argument because it determines if the writer has goodwill and attributes to the audience interests and needs. In “My dad is a liar” is a very popular commercial in Hong Kong because they are meaningful and it aims to target families and parents. Unlike, the United States its advertisement incorporates mainly products that they are trying to sell but with no truthful presentation. The united states annual spends are million dollar ads in super bowls. One example

of an advertisement that uses ethos and pathos is Metropolitan Life Insurance which is short for MetLife; it tries to convince audiences that they are a different kind of insurance.

In the heart breaking commercial in “my dad is a liar” it talks about parents sacrifice to give children a better life. One of the main reasons why MetLife is the leading markets is because they are worldwide and they have markets in Japan, America, pacific Asia, Middle East, and Latin America and their reputation in leading global provider. “My dad is a liar” advertisement is a great example of examining the three elements of argument.

MetLife has a reputation in life insurance. The “I can do this” campaign purpose is to allow everyone to take action in safety. MetLife is a leading global provider in profits and employee benefit programs. MetLife insurance was founded in 1976, they are known for their contributions in community involvement. They have funded seventy million in stock programs to improve and have

positives outcomes in communities. They are known and heard of from their commercials and their main purpose is to persuade people to get their insurance because they are affordable and a different type of insurance. “The foundation is dedicated to advancing financial inclusion, pledging to two hundred million to help build a secure future” (metlife.com, 2015). Through its firms they are able to get funded and therefore they are able to help many people in financial situations. MetLife’s savings plan is advertised in many ads but, in their popular heartbreaking Asian insurance commercial in a father and daughter story that goes deeper in an emotional blow. In the plot a girl writes a letter about her father and she insists that he is a liar because he tries hard to provide her with a good life and makes her happy but, it breaks her heart to see her dad covering up that he has no problems. This is an example of ethos. MetLife narrating of the little girl is an example of children being honest and because children are brutally honest in their surroundings they are very critical. MetLife uses this to gain the audiences trust by offering a solution. MetLife’s brand in the commercial is “you can’t change your destiny, but you can create your own” (adweek.com, 2015). This is a clear example of MetLife’s promotion in education savings care plan for kid’s higher education.
Who is MetLife? MetLife is the number one in the category of health and life insurance. They have been recognized by many as an admired company in survey lists. In their advertisements they are said to ensuring a future in which they continue to help people, families, and communities. But, they are mainly known for their vital blimps in sports television coverage. “You can change your destiny, but you can create your own” MetLife’s brand is said to value parents sacrifice to better their children education by promoting a savings plan for children’s higher education. MetLife says that advertising plays a key role in bringing the brand to life. Campaign is to “enable, empower, and inspire everyone to take action”. In the Advertisement in “Dad is a liar”, they are credited to their clients. They have a reputation for goodwill and earned their contributions. In the commercial they use pathos to convince the audience in emotional appeal. The little girl narrating the story appeals to many family and parents audiences because it shows the sacrifices it makes to give their children a better life. The use of the little girl is appealing and has a huge influence on the audience’s feelings.
The video consist mainly of pathos, ethos but it does have some logos. If the audience opens their mind, listens and understands the advertisement they begin to think deeper. And the reason its logical is because many families and parents can relate to this commercial. When you have a child your whole life changes and everything is revolved around your children. Many parents sacrifice to give their children a better life ahead of their own and this makes their children better off. Parents work hard to provide, educate, and overall being a good role model for their children. When the parents do all the sacrifice for their children wellbeing your child is happy. Then they therefore contribute by bringing good grades, respect, and honor to their parent’s sacrifice of hard work. Motivating children to study harder and give their parents a better life. And the reason they respect and honor their parents is for the simple fact that every sacrifice made for their children will pay in the future. MetLife connects this with the advertisement by offering a different kind of life insurance and persuade audiences to a better service and insure their children education. After seeing the video the viewer begins to reason before acting. They begin to question things like what is happening in my children’s life. How can I make it better? Pushing the viewer to use reason and take action.

In conclusion, MetLife did an excellent job in the story but, they could have improved in some aspects of the advertisement that would make it better and emphasize more about their insurance through the parent’s perspective as well.

This story however has some downsides such as it will leave some people unsure about MetLife’s purpose in the little girls saying that her dad “lies about having a job” in the ad it clearly shows that he works. The small detail leaves many to wonder about the service. Making it ethos would pin point positive reactions and sale their product. MetLife over use of pathos could question many in their advertisement. It needs more clarity and more ethos in the advertisement. The video does show that they do a great job in grabbing the viewers’ attention through the little girl’s narrative. MetLife is however the light through the tunnel that many parents need to see when they are struggling to provide. The author does uses ethos to convince the audience that insurance can ensure your life and your child’s education. The advertisement is mainly pathos because its purpose is to get you to feel the pain. It wants its viewers to have a change of thought in life. This video was a reawakening to most of the family and parents. This video was the saddest video I have seen and it has the capacity to make you feel vulnerable. This video is very expressive and uses pathos to have a viewer’s reaction by getting them to see that they have options. The connection

of the video with family gets you to reevaluate your life. It is a video that uses parent’s sacrifice and the love of parents for their children to introduce its service. MetLife insurance main pin points in the video was what parents must do to give their children a better life. They are the role models in a child’s life and it targets audiences by working parents through this video in ethos and pathos. This video was to demonstrate viewers who are watching to have an understanding of MetLife’s purpose and they offer a solution.