“Is musical theatre Dead? Absolutely not! Changing? Always! “(Kenrick, 2006) This essay includes three aspects of the ‘ecosystems of music’ framework (Shipper, 2009) to determine if musical theatre on broadway is in fact remaining its sustainability. Specifically discussed will be how musical theatre is represented in the media, its advertisement to publicise, how its used in social context, and the infrastructure and regulations of such a changing and diverse genre of performance art.
Musical theatres representation of advertisement has definitely sky rocketed over the decades with new technology, online communications and publishing’s, and the platform to spread the word over social media and online sites are endless. Since creating the
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Themes and issues that aren’t talked about in every day lives, the theatre brings out, which is why its such a raw and emotional journey when you take a seat and the lights dim. When watching theatre, it tends to ‘hold a mirror up to nature’ as the wise Shakespeare once said. Projecting our reflections to ourselves, and realising the authenticity of ourselves, our culture, and issues within society that perhaps need to be fixed, and musical theatre does just that. And these are such strong reasons as to why audiences love coming time and time again to the theatre, to be moved, opinionated, shocked, emotional, and overall touched by performances on Broadway. It draws people in, and they all come out telling their friends about this life changing show they witnessed and to not buy a ticket would be …show more content…
We are all private sector, a business association, and we take on advocacy issues that support the Broadway theaters, support the quality of life in the Broadway area” (Nicholas C. & Addiss P., 2013 ) Broadway thrives of sales, as does all buisnesses. However there arent huge companies promoting the shows, collaborating on advertisement as they do with hollywood blockbusters so it all comes from the audiences and indidivual advertisement. This is why there has been moments of struggle for musical theatre in the past, with the unknown of the sustainability of keeping work and productions flowing with lack of ticket sales. “Ticket prices escalated after the war between 1945 and 1960, charging $100 for orchestra seats. One result from these soaring prices is that audiences have become wealthier and older. With fewer young people exposed to musicals and potential audiences for musical theatre began to shrink” (Jones, 2004). Productions then realised that there had to be a change in order to open the theatre back up to a wider audience, and Broadway introduced sales such as the student rush tickets, or the lottery. Both of these enabled anyone of any age to try their luck at getting cheaper tickets to nearly sold out productions that would cost a lot more for a regular ticket. Sales and advertisements such as these get people in, bring more people trying their luck and always coming back for more, flowing sales easily and reaching sales
Kislan, Richard. The Musical: A Look at the American Musical Theater. New Jersey: Prentice-Hall, 1980. 84, 110, 116-121, 125-127, 128, 134, 163, 195, 201, 209. Print.
And both are oriented to an audience younger than Broadway usually attracts. If both, or either, settle in for a successful run, the door may open for new talent to reinvigorate the once dominant American musical theater. "RENT" so far has the sweet smell of success, marked no only by it's $6 million advance sale (solid, but no guarantee) but also by the swarm of celebrities who have clamored for tickets: Michelle Pfeifer, Sylvester Stallone, Nicole Kidman and Tom Cruise, Mel Gibson, Ralph Fiennes...name your own biggie. Last week, on opening night, 21 TV crews, many from overseas, swarmed the Nederlander Theatre to shoot the 15 youthful cast members in euphoric shock under salvos of cheers.
Ever heard of a story that sings of the “Angel of Music” and the “Phantom of the Opera”? A tale that once you have listened to the sweet melody that you will realized that you've pasted the “Point of No Return”? This love triangle has captivated multitudes ever since the 1910 original Phantom of the Opera was published in France by Monsieur Leroux, although most story lovers recall the musical of the same name by Andrew Lloyd Webber or the motion picture adaption. Although this story has been entertaining people for over a century, in this new era have prerecorded voices and movements begun to overshadow the talented performers of live theater? Although “The lavish screen adaptation of Andrew Lloyd Webber's Phantom of the Opera (2005) only deepened the damage” of the dislike of musicals made into film “with non-stars in the leads and an unimaginative production,”(Musical),which version, the live performance or the film, makes the story more attractive? To answer these questions, permit this essay to analyze two methods of storytelling: 2011 live performance Andrew Lloyd Webber's The Phantom of the Opera at the Royal Albert Hall and the 2005 film, and decide if music and story lovers everywhere have too “turned from true beauty”.
The theatres in Chicago have a very vast and interesting history. Starting in the 1920’s, it has been around for a long time. Stephen Schwartz once said “I've heard it said that people come into our lives for a reason bringing something we must learn and we are led to those who help us most to grow if we let them and we help them in return”(goodreads.com). Broadway can help teach people morales. Broadway is one of the most exciting parts of downtown Chicago. Broadway in Chicago is undoubtedly less recognized then what it should be due to its talent and national status.
Musical theatre has been around for quite a while. But where exactly did it come from? The book Anything Goes, written by Ethan Mordden looks to explore just that. From operas to musical comedies, Mordden covers the basic history of musical theatre and why it’s important for the world to know.
Generation X has finally taken out a lease on the future of theatre, and it looks like it is more than able to pay the "Rent" (Coulbourn 43). "Rent" is a musical for our time, for our generation and for generations to come. It has won numerous Tony Awards including best musical, book, score, lyrics, and ensemble performance. This musical is an excellent representation of cultural religion and it has had a profound impact on society both in the 90's and today. "Rent" is not only a representation of the culture of the new millennium but is an excellent representation of the faith of a new generation.
Motion pictures from Hollywood had taken Broadway’s place as the king of entertainment. The main reason behind this was that because it was culturally relevant and coming out with new flashy techniques such as Todd-AO and Cinerama.
Ostlere, Hilary. “Taming The Musical.” Dance Magazine 73.12 (1999): 84. Expanded Academic ASAP. Westfield State College Library, MA. 15 April 2005.
Kenrick, John. Musical Theatre A History. New York: The Continuum International Publishing Group, 2008. Print.
As in all genres, the musicals have had its share of failures. Some worthy dramas have been pressed into service and musicalized and sometimes butchered in the process, and audiences have had to watch a fine play diluted into a mediocre musical. But the successes have been many and spectacular and they have left a long lasting effect on the American art and culture.
First of all, Broadway is the heart of the American theater. The only other theatre district in the world that compares to Broadway is the theater district in West End of London, England. Just how big is Broadway? “Located in and around Times Square, the roughly thirty-five legitimate Broadway theaters form the backbone of one of the most highly concentrated entertainment districts in the world along with London’s West End” (Simonoff). The city of New York has had a professional theatre district since the eighteenth century. As time went on, the district slowly moved uptown to Broadway. In the early 1900s, the Time Square theatre district had a total of seventy theaters. These theaters were “scattered roughly in the area between Thirty-ninth Street, Fifty-ninth Street, Sixth Avenue, and Eighth Avenue” (McNamara). Today, there are approximately thirty-five theaters in the Time Square area. It’s true that today, the number of present day Broadway theaters has been cut in half from the number of theaters there once were. However, this decrease in the number of theaters does not mean that Broadway is extinct.
Miller, D. A. Place for Us: Essay on the Broadway Musical. Cambridge, MA: Harvard UP, 1998. Print.
Theatre has heavily evolved over the past 100 years, particularly Musical Theatre- a subgenre of theatre in which the storyline is conveyed relying on songs and lyrics rather than dialogue. From its origination in Athens, musical theatre has spread across the world and is a popular form of entertainment today. This essay will discuss the evolution and change of musical theatre from 1980-2016, primarily focusing on Broadway (New York) and the West End (London). It will consider in depth, the time periods of: The 1980s: “Brit Hits”- the influence of European mega musicals, the 1990s: “The downfall of musicals”- what failed and what redeemed, and the 2000s/2010s: “The Resurgence of musicals”- including the rise of pop and movie musicals. Concluding
Theatre will always survive in our changing society. It provides us with a mirror of the society within which we live, and where conflicts we experience are acted out on stage before us. It provides us with characters with which we identify with. The audience observes the emotions and actions as they happen and share the experience with the characters in real time.
For thousands of years, people have been arguing that theatre is a dying art form. Many people think theatre is all just cheesy singing and dancing or just boring old Shakespeare, but there is much more to theatre than those two extremes. Theatre is important to our society because it teaches us more about real life than recorded media. Theatre has been around for thousands of years and began as a religious ceremony that evolved into an art form that teaches about the true essence of life. Theatre can incorporate profound, and provocative, observations of the human condition that can transcend time; lessons found in Greek plays can still be relevant to the modern world. People argue that the very essence of theatre is being snuffed out by modern