Monster Energy Drinks Executive Summary

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Summary
Monster Energy Drink is out of Corona, California where the official product started in 2002, which is owned and operated by Hansen Beverage Company. Within three years the product move up to the top of the standings for energy drinks.
Product
The product ingredient that make Monster Energy drink a leader in the ever-growing energy drink market are as follows, Caffeine, Inositol, L-Carnitine, Glucose (sugar), Guarana, Panax Ginseng, and Glucuronolactone. The ingredients product was produced in order to appeal to the younger generations, who desire a little boost in energy and alertness. Creating this beverage, Monster wanted to make the product accessible and affordable.
Prices
The company was only 4 percent away from the leading corporation in the market, by 2013, Monster was the second biggest brand in the market. In keeping the price of its products in a price range that is sensible and inexpensive toward the consumer.
Promotion …show more content…

Monster has been the main sponsors in the Dew Action Sports Tour, the X-Games, and the Monster Energy Pipeline Pro. With being sponsors it helps Monster to build up their product so that athletes feel the edge they need over the competition. Found on monsterenergy.com it states: “Tear into a can of the meanest energy supplement on the planet, MONSTER energy. We went down to the lab and cooked up a double shot of killer energy brew. It’s a wicked mega hit that delivers twice the buzz of a regular energy drink. The MONSTER packs a vicious punch but has a smooth kick ass flavor you can really pound down. So when it’s time to unleash the beast within, grab a MONSTER and GO

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