Monster Culture In Jeffrey Jerome Cohen's 'Monster Culture'

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Monsters are supposed to scare people and represent their fears. In most monster movies, the monster is a huge, ugly, non-human beast that terrorizes the city and destroys everything. But in the 1985 film The Stuff, the monster appears to be an innocuous dessert; what does that say about the fears of society? Jeffrey Jerome Cohen, an expert on monster culture, explains this and more in his article “Monster Culture (Seven Theses)” reprinted in the textbook Monsters in 2012. Cohen’s first thesis of monster culture, The Monster’s Body is a Cultural Body, argues that “The monster’s body quite literally incorporates fear, desire, anxiety, and fantasy, giving them life and an uncanny independence” (12). According to Cohen, the outward appearance of the monster reflects the fears and anxieties of the culture from which it originated. The first thesis says that the monster is not just a monster; it embodies the things the society wants to cast out as different from it, made into flesh.
The Stuff uses “stuffies,” zombie-like frozen dessert addicts, to represent the mindless desire for “stuff” that is the omnipresent feature of consumer culture. The concept of “enough” is contrasted with the idea of “everything” throughout the movie, especially in the catchy slogan for The Stuff: “Enough is never enough!” (34:19). Through clever advertising and colorful packaging, The Stuff works its way into the homes of consumers across America. However, the tasty yogurt-like product is more than it appears, and soon begins taking over the minds of the people who have grown addicted to it. But the consumers do not see it as an addiction; they buy it because it makes them happy. In the article “Hedonic Treadmill” written by Shane Frederick, consumerism ...

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..., it is possible to not become caught up in the consumption craze and in the event that a sentient yogurt comes from underground, it wouldn’t reach the level of disaster shown in the movie.

Works Cited
Cohen, Jeffrey J. “Monster Culture (Seven Theses).” Monsters. Ed. Brandy Ball Blake and L. Andrew Cooper. Southlake, TX: Fountainhead Press, 2012. 11-33. Print.
“Enough, adj.” Def. 3a. OED Online. Oxford University Press, June 2014. Web. 26 June 2014.
“Everything, pron.” Def. 1c. OED Online. Oxford University Press, June 2014. Web. 26 June 2014.
Frederick, Shane. “Hedonic Treadmill.” Encyclopedia of Social Psychology. Ed. Roy F. Baumeister, and Kathleen D. Vohs. Thousand Oaks, CA: SAGE Publications, Inc., 2007. SAGE knowledge. Web. 8 July 2014.
The Stuff. Dir. Larry Cohen. Perf. Michael Moriarty, Andrea Marcovicci, and Garrett Morris. New World Pictures, 1985. DVD.

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