Monster Beverage Corporation (MNST)

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Based in California, the Monster Beverage Corporation (MNST) is a holding company and conducts no operating business except through its consolidated subsidiaries (Monster Beverage Corporation, 2017). Through its consolidated subsidiaries, the company markets and sells energy drinks such as Monster Energy, Monster Energy Extra Strength, NOS, Full Throttle and Burn. Coffee drinks, soft drinks, and energy shakes complete its product portfolio. Monster Beverage Corporation is the second largest energy drink maker and has sold over 10 billion energy drinks in the past 12 years (Bailey, 2015).

Industry Conditions
The corporation’s key market focus is on energy drinks. One of its signature brands, Monster Energy, has generated sales amounting

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