Money Measurement For Time

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Measurement for time is ambiguous (Gino and Mogilner 2013); thereby it has differing values to different people. Although our society tends to be focused around money, individuals perceive a higher importance of money on evaluating who they are. Money is a resource open to various degrees of fluctuation, it can be saved, spent and gained and in time is able to replenish it, opposed to time, which is always being lost, thus is valued due to limited supply.

Gino and Mogilner (2013) debate that money drives society, as it is more thought about and focused on as individuals desire more in this capitalist society, therefore externally people value money superficially, but individual value time for more significant judgement of a person, Thereby, Individuals self reflect less often because individuals are more commonly being primed with money than time due to societies values thus societies inadvertently manipulates individuals behaviour to act unethically. Gino and Mogilner (2013) believe that in shift away from money towards time, it invites individuals to behave in a way that is more moral, but to contradict this thought, it may be that when individuals attempt to interchange resources in attempt to compensate for those they lack. Thus when an individual is invited to self reflect first with the mention of time, they will thereby be more generous and behave ethically. Reed, Aquino and Levy (2007) depicted this through individuals whom donated money to charity or time. Reed and colleagues (2007), found those who were first asked to donate time, and couldn’t, and therefore offered to donate money, donating significantly higher amount of money, opposed to those who were just offered to donate time or money. Therefore, it is evident ...

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...d to make “private justification” to rationalise for the way they acted in accordance to societies expectations. Whereas individuals who had been given ultimate time resulted in lower level of corrupt behaviour (cheating) as they were able to reflect on their behaviours and morals, thinking the decision through in relation to their morals, and then the outcomes of a wrong doing.

Gino and Mogilner give a reliable and effective research paper with reliable results. It is important to note what the experiment could extend on further. It would interesting to note what would happen if both variables money and time were placed in a condition, which one would override. Would it be money because individuals and society tends to be more focused around money? Would tangible objects to represent each factor such as clock or fake money in a room alter individual’s behaviour?

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