Mnc Ethical And Social Responsibility Dilemmas

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Recommended: Ethical issues in multinational corporations across the globe

Many Multinational Corporations (MNC’s) and Non-Governmental Organisations (NGO’s) face significant ethical and social responsibility dilemmas. Discuss the variety of strategies and business practices that MNC’s and NGO’s may utilise in order to maximise success in the newly global environment. You should seek to provide specific MNC and NGO examples to support your answer Ethical and Social Issues on Sweatshops Ethical and social responsible conduct of Multinational Corporation is vital in strategic management. Multinational companies such as Nike, Reebok, Adidas, Levis and Puma are only few of the Multinational Corporation who uses sweatshops in order to maximise profit. Nike who owns 40% of the market share was established in 1964 by Phil Knight and Bowerman. The issue of Nike is almost similar to the other clothing companies mentioned above. For Nike, in the earlier years, the company became well known in providing lighter footwear to sport runners. Knight sold shoes out of the trunk of his car while Bowerman continue to find ways on how their products can provide a competitive advantage to athletes. Through the years Nike products continued to evolved and expand its product line. The company was able to gain huge market share because of its attractive design and technology combined with its traditional strategy “big athlete, big ad, big product formula” (Nike, 2014). Like for example, Michael Jordan and Tiger Woods are only two of Nike’s huge product endorsers that brought billions of dollars to the company and its shareholders (Nike, 2014). The success of Nike’s advertisement has depended on the company’s capability to attract its target audience. To maximise Nike’s profit, the company have to explore ways on how the... ... middle of paper ... ...etting the support they need. Supporters asked the founder of the NGO and denied the accusation. This non profit organization is facing law suits today for the children to get what they deserve. In an Individualism point of view we can say that Integrated Rural Development Centre is ethical because they are trying their best to get funds in their supporters in order to fund their projects. However, In a Utilitarianism point of view we can argue that this non profit organisation is unethical because the funds of the organization are not being use properly instead they are being use for the personal expense of the founder. The same with the Kantianism theory, this non profit organization is not consistent and irrational as the funds are not properly used. It does not promote goodwill as well because there were proof that corruption is exists in the organization.

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