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Brief history of nike
Managing business ethics in Nike and its history
Managing business ethics in Nike and its history
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The company which I chose to research and assess their ethical practices is the Nike Company. The company is the world’s leading maker of athletic clothing and footwear however, Nike has long been facing issues since the 1990’s for their mistreatment of employees and horrible working conditions in sweat shops overseas. This makes them a perfect example of a company who is trying to overcome the tarnished image consumers have placed on the company, by turning to a new set of ethical standards The first principle in the Better Business Bureau’s Ethical/Enterprising principles is transformation at the top. The real shift in the company begins with a May 1998 speech by then-CEO Phil Knight. “The Nike product has become synonymous with slave wages, forced overtime, and arbitrary abuse,” Knight said. “I truly believe the American consumer doesn’t want to buy products made under abusive conditions.” Also during that speech, he announces Nike will raise the minimum age of workers, The leader and leadership team transfer their ethical ethos by their active engagement with their industry and the communities from which the organization derives its customers, workforce, vendors, investors and governance (BBB). This investment can be from a number of different things, however for the Nike Company, they should worry more about focusing on a Kantian Traditional view. To do this first, they must attempt to diminish the unfair treatment accusations of their overseas employees and begin to respect the dignity of each individual human being. Second, acting according to those rules that can be universally agreed on by all people will tremendously aid in the investment of employees and consumers. Third and last, Nike must treat all people as an end in themselves and never as a mean to their own ends which is where their ethical issues were rooted from in the first
Across the globe, an estimated 168 million children from developing countries employed in sweatshops.(Rogue) Sweatshops have become an integral part of U.S business corporations in the modern age. These corporations use the cheap labor of overseas factories to generate massive profit margins in the states, while taking advantage of those in poverty elsewhere. Many large athletic clothing corporations, namely Nike, Adidas, and the Jordan brand, have come under fire for outsourcing a majority of their work overseas. The most common criticism has come from the horrendous conditions and barely any pay. This topic struck home with me not just because it is involved with my field of study in business management, but also because of how it affects me as a consumer of such products. My ethical question is “should businesses be forced to maintain certain standards for overseas workers?”. By examining the standards a business should maintain, the ethical dilemma of profit versus
Nike has been under a great deal of pressure to correct the misdoings that have been done regarding production facilities in the East. As Nike is responsible for these plants, their reputation has been tainted with increasing public debate about ethical matters. While Nike still promotes itself as one of the industry leaders in corporate social responsibility, workers in Asia are still forced to work excessively long hours in substandard environments and are not paid enough to meet the basic needs for themselves or their families. They are faced to a life of poverty and are unfortunate subjects to harassment and violent threats if they make any attempt to form unions or tell journalists about labour abuses in their factories. Phil Knight’s speech regarding Nike’s steps to improving human rights in Asian countries was a step in the right direction for Nike, but it would have been much more effective had Nike fully followed through with these initiatives.
Nike’s sweatshop manufacturing practices which can be seen through media have shown people that this company goes under the good guys images, these images which are displayed in their commercials show people that their employees are treated well and their happy in their working environment.
Materialistic things consume today’s society, whether it is cars, clothing, or jewelry, in a sense we rely on these objects for our happiness. Companies such as Nike, Gap, and Toms, have all had major success do to their loyal customers, who seek the name brand logo of their company. These companies have continued to grow tremendously, making billions of dollars; the companies strive to find ways to outsourcing its manufacturing, in hopes of making more and more profit. Profit is not the only thing that rises, many questions and investigations have occurred, exposing the poor ethical choices these businesses have made. Nike, one of the most well- known and profitable companies have experienced this heavy scrutiny first hand. Throughout this essay the reader will gain a better understanding of Nike’s poor ethical business decisions and what actions they took in order to repair their image.
Nike has always been a company that's been questioned ethically. People have heard about the stories of the sweatshops in Southeast Asia exploiting adolescent employees for unreasonably small amounts of money. This had blemished Nike’s reputation several years ago, but since then, it has strived to become a truly respectable company. Located on Nike's website you can find Phil Knight's credo about ethics. It is as follows:
“Nike is criticized for using sweatshops in countries like Indonesia and Mexico. The company has been subject to much critical coverage of the often poor working conditions and the exploitativeness of the cheap overseas labor.” – answers.com
Nike does not merely sell products these days. They spend billions of dollars for advertising contracts with famous athletes like Tiger Woods to increase the value of the brand by associating the factor of lifestyle to their products. The company's image has been damaged many times by press releases as well as a variety of NGOs who have long pointed out the inhumane working conditions in the production facilities of sporting goods manufacturers. This leads to the question whether should Nike orientate the regulations of the suppliers to the labor standards in their respective countries or those in the United States? The labor conditions are so inhumane that Nike at least should try to converse to the US standard to improve the situation. The following analysis of an abstract of Nikes’ Responsibility Concept, including SHAPE and their Code of Conduct, should give an insight into the difficulties of the Sweatshops.
The business world has always been a very risky business. There is a lot to worry about no matter what position a person fulfills; everyone has some level of responsibility. The Gap Incorporated is a multinational specialty retail company (Gap Inc. 2014). The company was created by a Doris and Don Fisher (Joslin et. al. 2010). Don Fisher and his wife was a very wealthy couple, Don was a real estate developer (Joslin et. al. 2010). They decided to open up a clothing store when Don realized how popular jeans were becoming in the fashion industry. Another reason that Don Fisher wanted to open a clothing store is because he has an extremely difficult time finding jeans that fit him properly in department stores (Joslin et. al. 2010). So in the year of 1969 the Fishers opened the very first Gap store in San Francisco, California (Gap Inc. 2014). In this paper I will explore The Gap Incorporated and discuss the company’s ethical culture and behavior past and present. Based on preliminary information, I hypothesize that The Gap Incorporated is an ethical company.
Phil Knight started his shoe company by selling shoes from the back of his car. As he became more successful in 1972 he branded the name Nike. In the 1980’s Nike Corporation quickly grew and established itself as a world leader in manufacturing and distributing athletic footwear and sports' attire. The Nike manufacturing model has followed is to outsource its manufacturing to developing nations in the Asia Pacific, Africa, South and Latin Americas; where labor is inexpensive. It quickly became known for its iconic “swoosh” and “Just do it” advertisements and products. Its highly successful advertising campaigns and brand developed its strong market share and consumer base. But, the road has not always been easy for Nike; in the late 1990’s they went through some challenging times when their brand become synonymous with slave wages and child labor abuses. During this period, Nike learned that it paramount that the company understands its stakeholders’ opinions and ensures their values are congruent with their stakeholders. Nike learned that their stakeholders were concerned with more than buying low cost products; their customers were also concerned with ethical and fair treatment of their workers. Because Nike was unwilling to face the ethical treatment of its employees, the company lost its loyal customers and damaged its reputation. Nike has bounced back since the late 1990’s and revived its reputation by focusing on its internal shortfalls and attacking its issues head on. Nike nearly collapsed from its missteps in the late 1990’s. They have learned from their mistakes and taken steps to quickly identify ethical issues before they become a crisis through ethics audits. This paper is based on the case study of Nike: From Sweatsh...
manufacturing products overseas, specifically in Bangladesh. The focal point of the article was how Nike was attempting to achieve the lowest possible manufacturing costs while still maintaining worker safety and producing high-quality products. Both consequences and benefits of manufacturing in foreign companies was discussed in the article. In addition to how manufacturing costs affect the financial outlook of the company, the article addressed how having factories in less-developed countries has an impact on public opinion of Nike.
Nike has suffered attacks from a number of agencies and organizations throughout the world that claim that the workers who manufacture Nike shoes are denied the basic essentials of living—a fair wage and decent benefits. All that occurs while several sport megastars are reaping in multimillion dollar contracts to promote Nike shoes. Over the years, Nike formulated tactics to deal with the problems of working conditions and compensation in subcontractors. It hired a strong consultant (Andrew Young), commissioned an independent audit of its subcontractors, and spelled out initiatives to improve those working conditions. Still, Nike’s critics were not satisfied. They protested on university campuses and accused Nike of continuing to hide the conditions of workers.
With the increasing awareness and publicity of poor working conditions in subcontracted factories in East Asia, Nike has stimulated an uprising of activist and watchdog groups working toward seeing these conditions changed. With Nike in the negative spotlight, various organizations have revolved around generating a negative outlook on Nike’s practices of social irresponsibility. Certain campaigns such as the “National Days of Consciousness” and “International Day of Protest” were organized to educate people on the deplorable working conditions in Nike’s Asian manufacturing plants, and were designed to get more people involved in global employment issues.
Nike attempts to convey themselves as an ethical and loyal company within their print advertising, by contributing multiple factors to appeal to their customer base by using tactics such as sexual appeal and tugging at people’s hearts with emotion. While Nike does not appear to be unethical, some of the techniques they use are questionable to the media and the public. When it comes down to how Nike evaluates their print advertising, they should think more so about who is endorsing their products and showing a value in character and overall community leader, then how athletic the athlete is to the public. Nike is not an unethically advertiser, but a questionable judge of character with the athletes they plan to endorse their products.
Nike is the number one innovator in the world in athletic footwear, apparel, equipment, and accessories. This worldwide company operates in an extremely different organizational structure than other companies, such as Reebok and Adidas. Nike operates tremendous marketing strategies and develops inventive designs to inspire athletes around the world. This company is one of the largest suppliers in the world in athletic footwear and apparel, main producer of sports equipment, and making Nike the most valuable brand among sports companies. The task for Nike is to join diversity and inclusion to encourage ideas and innovation. Around the world, this company is a popular brand.
America is a birthplace of NIKE Company. Nike’s workplace consists of a leader, visionaries and experienced employees who are very passionate to maintain the status ...