Methodology Of Research Methodology

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CHAPTER THREE
RESEARCH METHODOLOGY

3.1. Introduction

This chapter will explain chronological way to do the full research by using different research methodologies. The purpose of study will be explained by the appropriate philosophy in a right approach and the pattern of the reach will be discussed by the researcher thoroughly in this chapter. This approach will be a combination of data collection procedures using both primary and secondary sources, sampling methods, strategy of the research. Every research has some limitations and this chapter will also discuss the limitation of the study by detecting it and comparing with different approaching methods which can be used.
3.2. Data Analysis Method

Qualitative and Quantitative these are the two types of approach to the any research analysis for the any data which can be used in research. The research which only uses the numbers to do the research analysis is called Quantitative Research and the research which uses the words, units of the analysis of the collection data and the visual images is Qualitative Research. Quantitative Research is also known about its tending to link with passivism but on the other side, Qualitative Research focused and worked with the association of interpretive. Moreover, the contrast between involvement and lack of involvement respectively are associated by Qualitative data and Quantitative data analysis method (Denscombe, Approach to analysis: quantitative and qualitative research, 2010).

The purpose of the study is analyzing the issues of Supply Chain Management which is also known as SCM. The purpose of the study is to analyzing how Supply Chain Management works for Tesco. This study also includes direct involvement relationship between the co...

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3.9. SUMMARY
In this chapter research methodology is associated with the approach of analyzing and explanation of whole research. There is other ways to conduct the research by the researcher. The way of conducting the research should be determined by the researcher in this chapter by explaining all the related logic and explanation. Supply Chain Management has a great impact on today’s success of company. It also develops the organizational performance of Tesco. The researcher follow the qualitative research method to collect the data and for analyzing these data. It includes a survey with 20 questionnaires in 100 groups of people following with 10 face to face interviews. Most of the people from this group are the employees, managers and few customers. Most of the data is collected from the primary source which makes the accuracy and analyzing strength higher.

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