Merger Research Paper

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A merger is the combining of two separate firms to merge into one firm. Usually when two firms merge, the smaller firm will merge into the larger firm. Only the acquiring company retains its identity.
There are

An acquisition refers to the purchase of a company’s assets or the controlling shares of a company by the acquiring company.

Types of mergers:

Horizontal merger:
This is a merger between two firms in the same line of business. These firms are always competitors.

Vertical merger:
This is a merger that exists when an entity merges with one of its suppliers forming a buyer seller relationship. For example, a merger between a company that produces furniture with a company that produces wood.

Conglomerate merger:
This is a merger that exists between unrelated firms from different industries. Both firms carry out different activities and are not competitors.
For example, a brewing firm merging with a clothing industry.

Process of mergers and acquisitions.
Process of mergers and acquisition is very important because the process can greatly affect the benefits that a company would gain through mergers and acquisitions.

The process is divided into different phrases.
Phase 1
This is the business valuation stage. In this stage, the acquiring party should assess the situation of the their firm and its future capabilities. Will the company be able to maintain its market share, the return on capital or there core competencies? If not, then a merger and acquisition would be necessary.
In this stage, the business should be valued and analyze whether a merger will help improve the firm’s valuation or whether the firm should use internal growth instead.
The business should access the roles, it expects the merger to perform, and ...

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...e firms merged to increase their market share. Hp was stronger on the consumer side compared to Compaq while, Compaq was stronger on the computer (pc) business and the commercial side if the companies merged, each would concentrate on their strengths and this would increase their market share.

Why they failed.
Hp had begun to miss its long-term goals and its estimates in the growth of both the pc markets and the business were very optimistic. The management failed to achieve what the merger had to offer and this caused the price of the stock to fall. Hp found it hard to overcome the problems that were associated with the strategic integration because hp had only been concentrating on its operational integration.

Recommendations
Hp should critically analyze their strategic integration and come up with solutions to the integration problems faced.

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