EDS's Merger with AT Kearney

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In 1995, Electronic Data Systems, the US information technology services group, bought AT Kearney, the global strategy consultancy in a deal worth $596m. The acquisition of a hugely successful management consultancy by a global IT. Several concerns were raised. One was the difference between AT Kearney’s individualistic, entrepreneurial style and the more bureaucratic approach of EDS. Another concern was the alignment of incentives when combining the high-rewards culture of a partnership with the bottom-line-focused mentality of a big publicly quoted company. CASE STUDY 1 1. The type of merger between Electronic Data System (EDS) and AT Kearney is called Forward vertical merger. Forward vertical merger is when two or more companies combines together in the same industry but different field or when two companies producing goods and services for a product. Electronic data system, the US information technology group, brought AT Kearney, the global strategy consultancy firm in a deal worth $96m. Electronic data system was firm involving producing information technology equipment’s bought AT Kearney an IT consultancy firm. 2. Despite the challenges AT Kearney faces, they enjoyed highest revenues of $1.3b in 2000. The likely reasons for the high revenue are: Despite such cultural clashes, the first five years were judged a financial success as AT Kearney was able to take full advantage of the rapidly expanding management-consulting market. AT Kearney’s revenues tripled and in 2000 it recorded its highest revenues ever at $1.3bn. Despite the challenges AT Kearney faces, they enjoyed highest revenues of $1.3b in 2000. The likely reasons are: Reducing cost of production: Tremendous managerial changes came when Richard Brown appointed as Chief Executive at EDS. He believed reducing excess labour cost will have positive impact on the company’s profit, therefore with introducing of this new business model worked positively and could be the result of higher revenue in 2000. Combination of AT Kearney back office function with EDS’s: Another vital decision Richard took was to bring many of T Kearney back office functions under one roof of EDS’s as this could result in reducing overhead costs such as rent, insurance, electricity, excess jobs, etc. at great extent . A free merger: Merging two companies does not exchange any cash between each other. Merging is usually done in free of cost; this is a likely reason for the high revenue made by the AT Kearney despites challenges faced to them. 3. By mid-2005 AT kearneys revenue had fallen for 11 straight quarters and it had been unprofitable for the last quarter of 2004 and the first two of 2005, amounting to loss of $36m.

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