Media Influence On Race And Culture

This paper explains how the media affect our everyday lives, especially, with race and culture. The paper uncovers the many different ways that an unsafe outlet( social media) can affect millions of people . It also goes in the depth on how people become invested in the media once they have seen it. The author talks about how people view the world after seeing so many different kinds of stories both true and false have been told. It also explains how people are so influenced by what they see. It further explains why people should do their best to focus on the true in the thing they find out instead of the lie that goes along with everything they believe. The dangers of unreliable media can be very scary to the target of the false information,

notably the African-American/ Black community. The media is one of its biggest foes and this paper explains all the ways it help magnifies already dangerous to the black culture.

Breaking news: A man shot by officers after being stopped for breaking a traffic law. The News can be a very tricking thing. Networks know how to word thing in a way that can strike fear or safety into the hearts of its viewer. Breaking new: Black male was shot by an officer after resisting arrest when violating traffic laws. This new title sounds so different compared to the first one. This happens every day with the media. Most of the media today, including News has a social bias. It doesn't matter who’s favor it's in because it always targets someone whether it's the majority or the minority. Media especially, Social media, can be very misleading. In some cases the entertainers don't even do research, they piece together information here and there that makes their argument seem reasonable. This is a problem because you have millions of people reading articles and watching videos that aren't completely honest. The information that is put on the internet and Television can be so missed informed and misleading that it can alter someone's view or opinion on a topic. This is very true with racism in this country. The election has been a huge advocate in bringing racism front and center. It showed that racism is still a problem in our country. My goal is to point out the media’s faults and how if the media is not responsible for the information it presents to the public it can bring a whole nation to their knees with lies and misleading knowledge.

Merriam-Webster (1828) describes racism as "a belief that race is the primary determinant of human traits and capacities and that racial differences produce an inherent superiority of a particular race"(def.1) This is a definition that most people learn.

This is the definition that in school, they teach children to avoid. This is the kind of racism that we learn is not the way to treat people in most places. Yes, there are people who don't follow those guidelines and respect basic human rights,but, they are sumed up to be bigots or racists. It's a quite clear and easy way to point out ' bad people' in the country. What many people forget to realize is discrimination and prejudice are also forms of racism. Merriam webster's( 1828) second and third definition for racism is " 2: a doctrine or political program based on the assumption of racism and designed to execute its principles b: a political or social system founded on racism 3: racial prejudice or discrimination"(def 2,3). These to definition describe racism in a more modern form. Yes, the first definition is true and it continues to happen to this day ,but, it's something that people do blatantly. The second and third definitions are harder to prove than the first definitions because of it something that is not pointed out all the time. There are so many different forms of racism that affect all races and it's systematically a part of the way things run. One of the biggest contributors to this is media. The media

is often controlled by the majority, so whatever the majority thinks about it broadcasted to be true. Now the culture has been altered and put on view for the whole world to see.

The media is a great and powerful thing. It brings the world closer. before the media, we weren't able to contact people as fast and as frequent as we are today. The biggest example of how useful the media can be is the way learning has changed. The media and technology have taken the educational system by storm. This is such an amazing tactic to learning because as later generations grow up in a world where they always have the technology, it's beneficial to have some media in schools. Robert b Kozma(1994) see this as an essential connection says "the relationship between media and learning when we consider it as an interaction
between cognitive processes and characteristics
of the environment."(pg.11) He further talks about how the media is so embedded in who we are as a nation.

It has a major part in our lives. From the moment we are born, like a picture on Facebook, or to the day we die, when you are able to find obituaries in the newspaper, media is everywhere. So it's only natural for the media to seep into the education system. John Seely Brown (2000) does an amazing job at going further into this ideology say that " It has to do with abilities to find something an object, tool, The document, a piece of code and to use it to build something you deem important. " (pg14) Both authors understand that the media is here to stay and that it's important to use the right kind of medias to help successfully education the next

generation.

Now we can message, skype, tweet, and watch people from miles away. Social media is a tool that more the half of the population uses. A larger percent of that usage is through social media. Millions of people have Facebook and Twitter accounts that they use regularly to keep in touch and update others that are important in their lives. Even I can say that I am heavily involved in most social media trends. It is a larger part of my everyday route I wake up and check all my apps before I ever leave my bed. One of the oldest forms of social media is blogging. Blogging is when a person answers questions and talk about things on a platform form and other it read. Blogging was the small seed that helped start the wave a social communication site. Andreas M. Kaplan and Micheal Haenlein(2010) explore the idea of blogging expressing that" They are the Social Media
an equivalent of personal web pages and can come in a
multitude of different variations, from personal
diaries describing the author’s life to summaries
of all relevant information in one specific content
area." (pg63) They describe how blogging, and social media, in general, gives people the chance to open up share their personal lives with a large number of people. Social media is like a virtual watering hole, a place where people can come and unload their problems, look at other peoples problem and give advice to people (whether they ask for it or not.). Because people are able to communication their problem and ask for help they are able to receive that it.
Rowena L. Briones a, Beth Kucha, Brooke Fisher Liu, Yan Jin ( 2011) agree with the way Kaplan and Haenlein think saying " Not only does it help deepen existing relationships,
but it also allows individuals to self-organize around causes through collaborating with each other"( pg.38). Both authors talk about how important it is for the world to be interconnected. Just because we are physical miles apart doesn't mean we need to stop all communication. Social media does a great job at keeping people close.