Media And Entertainment Industry Analysis

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The Media and Entertainment Industry is vast and captures a lot of companies which cater to the various needs of the consumers to keep them engaged in their everyday lives. The industry consists of various segments such as television, print, film, radio, music, animation, gaming and visual effects and advertisement. Each segment provides different forms of products and services in the form of entertainment for the consumers. Due to its dependence on technological evolution new segments in this industry are steadily up and coming. An example for such momentous technical progress was the development of the internet. This alone has modified how media is being perceived and consumed and furthermore has crafted completely new sectors and periods for mainstream entertainment that are yet in their incubation stage.
In the 21st century the media and entertainment industry is faced with much opportunities as well as challenges. Opportunities in the form of technological transformation have moved the industry to acquire new innovations which may serve personal or business needs. Challenges may come on the form of violation of intellectual property rights as well as cyber laws.
Whether it is a young person using his handheld device to access data for entertainment or a businessman accessing information through the net to update his reports, today’s consumers demand instant data, information and entertainment. The very method of communicating with others is changing and companies have tried to adapt to such dynamic changes by including the usage of media and entertainment industries product and service innovations.
The Indian media and entertainment industry is a fast growing industry. However due to the slow growth rate in the economy the ...

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CONCLUSION
- The media and entertainment industry in India is expected for a big growth trajectory.
- According to various predictions made by experts it is estimated that the industry will reach a growth rate of 14.2% by 2017.
- Indian government has made amends in terms of lifting the FDI limit to various services of the broadcast sector from 49% to 74%, except for TV news channels and FM radios were the existing limit of 26% will still continue.
- Industry may face challenges in the form of Intellectual Property Rights laws as well as cyber laws in India. IPR laws such as copyrights, trademarks, etc. may be frequently violated.
- Similarly the industry may have to face challenges with respect to technology in the future. Issues relating to digital preservation of the industries products and services might assume much more significance in the coming future.

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