Media Advertising: Misleading Advertising

Hsiang Lee

Dr. Richard Kaplan

Philosophy 25

5/3/2014

Misleading Advertising

As the public is increasing demand for goods, industry tried various methods to sell their goods, so that the public has a desire to purchase the commodity, therefore media advertisement becomes important factor in this free market system. Everyone has right to properly merchandise, there is a wide range of advertising, as print ads from the largest open-air, to a small sticker, although the gap between the scales is quite large. Each of them can express their own product, and we are in information explosion century. Therefore media advertising has higher than the permeability of propaganda to make public understanding of the characteristics of the product. We usually can’t avoid media advertising that even in a bus line or chatting with few friends. Media Advertising is becoming a culture to involve our part of life. So advertising need to avoid any contains rhetorical devices or fallacies to mislead people.

We can simply put, the fallacy of reasoning is logical wrong, especially those who seem right but actually wrong reasoning. This reasoning most likely to deceive a person, once in the trap of the fallacy of thinking that people are likely to mistakenly believe some of the unwanted thoughts , and such ideas may lead to wrong choice of action . For example, a kind-hearted passers-by to see you drunk in the street walking unsteadily, kindly tell you “take care." After listening to these words you are reading imaging with " watch your back ," so threat intentions, then you are very angry , and, due to the poor drunken self-control , so regardless of success or failure , which have led to a wrong choice.

In daily life, misunderstandings occur is really...

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...the main purpose is to let the audience be able to impress on the product, for example: humorous performance techniques, simple songs to sing, and so makes it easier to follow the melody, but most of the ads are suspected of exaggerating the facts, misleading consumers and merchants in the trap of buying products mentioned in our advertising regulations Advertising must not prejudice public order and not to spread rumors to confuse, but consumers must carefully determine the contents of advertisements are correct, you cannot blindly believe. Advertising is also a media, so do any campaign, you must consider whether this content will violate the law, it is important advertising communicators have to have human qualities, taste everything under the conditions before being permitted to play, otherwise the wrong message spread , will seriously affect the public.