Mcdonald's Marketing Strategy

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In 1955, McDonald’s, a fast-food franchise was started. Its mission was to provide warm customer service at a fast pace. McDonald’s is proud of the way they’re creating an experience to remember: reaching customers wherever they are and innovating new tastes and choices, while staying true to customer favorites. Today, McDonald’s still endeavors to maintain the same mission brand as they serve over 60 million customers at 36,000 locations worldwide in 100 countries. Through a strategic marketing plan with a marketing concept that focuses on customer satisfaction, McDonald’s is a fast-food restaurant that retains a competitive advantage. It’s the company 's belief that customers are the reason for their existence and because of this they have manage to maintain …show more content…

McDonald 's wouldn’t want customers to think these events are hosted at every location, which would have to be done if this plan were to be implemented in order to maintain the policy of uniformity. Second, the bingo idea would be far too costly for McDonald’s suppliers and operators. In the article McDonald’s Secret Sauce, authors Kate Vitasek and Karl Manrodt state “McDonald’s has a secret sauce, and it’s not what you think. It’s about how McDonald’s keeps their three key stakeholders- the company, restaurant owners/operators and their suppliers- in balance with a Systems First mindset based on trust, loyalty and fairness to ensure no stakeholder wins at the expense of others” (Manrodt, Vitasek, 8). Lisa’s proposal of charging seniors five dollars for the bingo game and then giving away store coupons would cancel out the profit made from the games. Even if the amount of dollars in profit exceeded the amount of money the store would lose by giving away coupons, it would still ultimately end up costing suppliers more money which goes against McDonald’s corporate ideal of treating stakeholders

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