Mcdonald's: Case Study Of Mcdonalds

At first, McDonald’s is a company that belong to Dick and Mac as a Bar-B-Q restaurant that had twenty-five menu items, mostly barbecue in 1940s in San Bernadino. In 1948s, the McDonald brother realized that most of their profits came from selling hamburgers, so they closed down their successful carhop drive-in to establish a streamlined system with a simple menu of just hamburgers, cheeseburgers, French-fries, shakes, soft drinks, and apple pie. In 1954s, the milk shake machine salesman Ray Kroc’s is fascinated by the operation. As he has an epiphany that his future would be in hamburger, he bought McDonald’s from the McDonald brothers and made the burger shack into a business characterized by conformity and uniformity. He open up his first

However, in reality McDonald’s did not follow the core value they set. According to Thompson (2003), there are one hundred people become violently ill after having their meals at McDonald’s in Erwin, Tenn. Some of them even ended up in hospital due to dehydrated and even hallucinating. Although The Centers for Disease Control had state that the virus maybe come from the sick employee that contaminated the food but McDonald’s disputes that. Moreover, McDonald’s also promote their food as 'nutritious', but actually that was just junk food which contain high fat, sugar, and salt, and low in fibre and vitamin. This can link to a greater risk for their customer to have some terrible disease such as heart disease or cancer. Furthermore, the chemical additives in the food also will affect our child to become hyperactive, however McDonald’s decide to ignore the bad effect as they just focus on the profit. Besides, McDonald’s also can consider as the biggest cause for obesity. The film for the character Mr Spurlock after eating McDonald’s three times a day in a month, he gain an extra 11 kilogram (Stender, Dyerberg, & Astrup, 2007). In addition, according to Kelley (2012), the burger in McDonald’s did not decompose by their own although it already been sit out six months

As people know, if the employee work in some of the certain public event such as Christmas or work in a long period of time, they will have overtime pay, however for McDonald’s employee they did not have the same benefit as the other company employee have. According to Morrison (2012), there is no regular overtime pay even if you work at Christmas or other similar event. Furthermore, the McDonald’s workers also did not get fair pay in general for their work. According to Kelley (2012), the unfair wages is a constant problem for worker in McDonald’s. However, McDonald’s did not change the way they pay even until now. According to Nicholson (2015), McDonald workers are call for fair pay due to the wages they get is not enough to survive. The employee even forced to work in an unhealthy and unsanitary conditions. In addition, although McDonald’s provide health insurance for their employee but is better than having no health insurance at all due the insurance do not give the worker who is paying for the health insurance enough coverage. According to Tilford (2011), the McDonald’s employee have to spend around $700 a year to have a health insurance that only have $2,000 medical coverage and the insurance will simply stop paying when the limit have been used up. Thus, this had shown how McDonald’s treat their employee