Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
How has mcdonaldization changed our society
How has mcdonaldization changed our society
Mcdonalds and society
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: How has mcdonaldization changed our society
McDonald’s - Success through Development of a Rational System
At first, most people must have laughed at the idea of a chain of restaurants selling identical products all over the country, but little did they know that the genius idea that they had mocked would go on to revolutionise the business environment of the future. McDonald’s is now the international market leader for fast food, and has been ever since its pioneering first restaurant was launched in San Bernardino, California in 1948.
Historical Background
The original founders of McDonald’s, and the fast-food concept, were brothers Dick and Mac McDonald. In 1948, they modified their drive-in restaurant, creating the standard for the contemporary fast-food restaurant of modern times. From the introduction of a limited menu of just nine items, and by focusing on efficient production and service, the brothers were able to halve the price of their hamburgers to 15 cents. Ray Kroc, who, at this time was a 52-year-old milkshake machine salesman, heard of the brothers’ generation of around $350,000 in annual revenues, and instantly became convinced that its concept could work in other cities. Kroc became the first franchisee appointed by the McDonald brothers, and opened his first restaurant the following year in Des Plaines, Illinois. In 1961, Kroc bought all the rights to the McDonald’s concept from the McDonald brothers for $2.7 million. Kroc was somewhat of an obsessive individual, fixated with rules, regulations, procedures, and obedience to his strict rules of discipline. Kroc was especially concerned with maintaining McDonald's clean image, as well as that of life in general, and could regularly be seen picking up litter outside of his restaurants in order t...
... middle of paper ...
...o follow. However, as stated earlier, rational systems tend to generate irrational consequences, and it is the impact on society as a whole that a business must consider before adopting a similar code of practice. I feel that if too many businesses follow this model, it wouldn’t make the world a better place, but simply a bigger breeding ground for exploitation, pollution, and concealment.
Bibliography
Shook, C. / Shook, R. (1993) – “Franchising: the business strategy that changed the world.” London. Prentice Hall.
Ritzer, G. (1996) – “The McDonaldisation of Society.” California: Pineforge Press.
Daniels, J. L. (1993) – “McDonaldisation revisited. Critical essays on consumer culture.” Westport: Praeger Publishers.
McDonald's Corporation (1996) – “Crew Handbook.” London.
Microsoft® Encarta® (1999). Microsoft Corporation.
www.mcspotlight.org
.... Others might be influenced by the way he showed he cared about the future leaders of America and built them a school so they could strive for excellence. Most people are influenced by the several inventions Thomas Jefferson had every day. These are the reasons why Thomas Jefferson is the most influential person of the 1800’s. Without him, our country would be in an everyday struggle with supplying food to the world. Thanks to him, food is much easier to produce and distribute, and everyday struggles have become easier.
Vignali, Claudio. "McDonald’s: “think global, act local” – the marketing mix." British Food Journal 103.2 (1899): 97-111. Web. 17 Nov. 2013.
Thomas Jefferson was the third American President. Due to the fact that he was such an early President, he influenced our political system greatly, both in the short and long term with his seemingly quiet approach to congressional matters. During his presidency, many things happened that changed the United States as we know it. He coordinated the Louisiana Purchase, assisted in implementing the twelfth amendment, formed the character of the modern American President, and cut the U.S.’s war debt by a third.
Abraham Lincoln, George Washington, and Thomas Jefferson were Americas first presidents and are easily considered to be among the most recognized and influential. They contributed much needed leadership, functionality, and a voice for the citizens. Yet, one president stands out to be the strongest of them all, and that was Thomas Jefferson. There is no doubt that without Jefferson, our country would not have been able to develop as effieciently as it did. For his ideas put into the Declaration of Independance, expansion of America, and his many other contributions for the people like education.
A Founding Father, author of the Declaration of Independence, and the third President of the United States are all descriptors of the accomplished Thomas Jefferson. Mr. Jefferson has not only completed these successful feats, but he also managed to proficiently manage an astounding amount of other contributions to this country. Thomas Jefferson is associated not only with the founding of our strong nation, but he has completed a great many acts that have facilitated the growth of the United States. Thomas Jefferson accomplished numerous endeavors in his life, and this is why he is so respected and admired, even centuries after he was on the earth. Thomas Jefferson’s early life, contributions to the Revolution, and his life during and after
Certainly, the ancestors who helped guide and shape the great United States are a subject of allure to historians. In particular, one man who grew up who grew up in the Virginia colony around the mid 1700 's undergoes much dissection of his actions to better the emerging nation. As a matter of fact, voluminous literature examines his long public career and extensive comments on political issues (Ely Jr., 1996). By the same token, Thomas Jefferson is accredited with several, highly respected transaction in his career. Such as assuming rank of first secretary of state, vice president, leader of the first political opposition party, and even drafting the very document that aided America 's fight for independence (Thomas Jefferson: Establishing A Federal Republic, 2016). Although this may be true, other
Thomas Jefferson was and still is a very important face in history. Not only was he the third president of the United States, he was a lawyer, a magistrate, a county lieutenant, a member of the House of Burgesses, as well as a member of the Continental Congress. Most importantly he was one of our Founding fathers who helped shaped our destiny.
His robust ideas and speeches guided the Union to freedom from the British Empire. The Declaration Of Independence is a renowned achievement in which he declared all men equal and promised Life, Liberty, and the pursuit of Happiness. In the most consequential election to date, Jefferson prevailed and made many profound contributions to the US, essentially doubling the size of our nation with the Louisiana purchase. Thomas Jefferson is a respected and reproached man in almost equal measure in American History, inspiring heroic ideas for the founding of the United States, but also created some of its crucial forthcomings.
From just one restaurant in San Bernadino, California, run by two brothers, McDonald’s has grown to become the best known and most popular fast food restaurant chain in the world.
RITZER, G (2008) The McDonaldisation of Society (5th edition) London: Sage. (Ch. 3 – Efficiency)
Malone, Elizabeth, and George Ritzer. "Globalization Theory: Lessons from the Exportation of McDonaldization and the New Means of Consumption." Amerstud (2008): 97-112. Web. 26 Apr 2011. .
McDonald's Corporation is the largest fast-food operator in the World and was originally formed in 1955 after Ray Kroc pitched the idea of opening up several restaurants based on the original owned by Dick and Mac McDonald. McDonald's went public in 1965 and introduced its flagship product, the Big Mac, in 1968. Today, McDonald's operates more than 30,000 restaurants in over 100 countries and have one of the world's most widely known brand names. McDonald's sales hit $57 billion company-wide and over $25 billion in the United States in 2006 (S&P).
McDonald’s was the first company to try to export America’s fast food and changes in eating habits to other nations. McDonald’s has over
The McDonald's Corporation is the largest chain of fast food restaurants in the world. It is franchised in over 119 countries and serves an average of 68 million customers daily. The company started in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald in the United States. They reorganized their business as a hamburger stand in 1948. In 1955, Businessman Ray Kroc joined the company as a franchise agent. He purchased the chain from the McDonald brothers and oversaw its global-wide growth (McDonald’s 2014).
At the time, Ray Kroc was selling multi-mixer machines for milkshakes and McDonald’s had already purchased eight of his machines. Wondering why this restaurant was using eight of his machines, he decided to visit the restaurant and was really taken back by how efficient the restaurant was being operated. Being a businessman himself, Krock eagerly spoke with the McDonald brothers about expanding their operations towards Chicago and the east coast where Kroc was from. Reluctant at first, the brothers eventually agreed to let Kroc handle all operations of franchising and in return Ray Kroc would give the McDonald brothers half of the sales. Kroc had a bigger vision of expanding all over the states, and becoming the number one fast-food chain in America. He wanted to perfect the production side of the operation and offer the same consistency in the food that McDonald 's offers anywhere in the states. In 1955 Kroc opened McDonald’s System, Inc. Now Kroc was able to not only run his own restaurant but also find other franchisees and expand the business even