McDonaldization

681 Words2 Pages

McDonaldization In modern society technology has made an advancement in history and has helped launched a new advancement for society. It is a great source that helps get job done and has made work a lot faster and more efficient. However, some might consider these advancements to be a little too overwhelming. In society today, people are always on the go so they often look for ways that are fast and efficient. For example, now and days we often see many fast food restaraunts all over the place, just waiting for the average busy consumer to stop by maybe on their way to work or something to grab a bite to eat. These fast food restaurants are often easy to spot and become so familiar to most people that going there can be part of the everyday routine. According to the following sources online there is a theory called “McDoanldization”, that is used to describe the spread of the fast food chain industry, and how it has influenced the society’s social structure and even how people behave and act. McDonaldization is a theory created by George Ritzer, who has come up with a theory to explain how a society is becoming “rationalized.” This relates to how corporations have taken control of how the government runs society. According to the sources online, Corporations of Fast Food Industries have taken over and created a process that helps eliminate aspects of individuality in society. It has become a fast growing trend and takes conformity to a whole new level. According to the theory McDonaldization is based on four central principles: predictability which is the ability to recognize and familiarize yourself with that place based on what you expect from it. For example when people go to a fast food joint they expect to see the standard c... ... middle of paper ... ... are being depicted on billboards. People often recognize logos and associate it with their everyday life. For example if someone wanted to go to Target, they would look for a red Bulls-eye sign on a building and this logo meant shopping place. McDonaldization is dominating the way society is being structured and has taking over the world. Work Cited "McDonaldization.com - What Is It?" McDonaldization.com - What Is It? N.p., n.d. Web. 11 Dec. 2013. http://www.mcdonaldization.com/whatisit.shtml "McDonaldization." Encyclopedia.com. High Beam Research, 01 Jan. 1998. Web. 11 Dec. 2013. http://www.encyclopedia.com/doc/1O88-McDonaldization.html "George Ritzer and the McDonaldization of Society: Definition and Principles." N.p., n.d. Web. 11 Dec. 2013. http://education-portal.com/academy/lesson/george-ritzer-and-mcdonaldization-of-society-definition-and-principles.html

George Ritzer's The Mcdonaldization Of Society
444 Words | 1 Pages
In today’s world, technology and current norms drive a large portion of everyday life that the vocabulary becomes a common universal language. For example, if you don’t know or understand something, just “google” or ask “siri” about it, write a “blog” about a recent experience, or witnessed the latest “post” that has received over 1.6K “likes”. George Ritzer describes the same thing with the fast food restaurant McDonald’s in his video “The McDonaldization of Society”. He defines McDonaldization as the process by which principles of the fast food restaurant have begun to overflow and dominate all aspects of our world.
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An Analysis of Eric Schlosser's Fast Food Nation
1150 Words | 3 Pages
The New York Times bestseller Fast Food Nation: The Dark Side of the All-American Meal is one of the most riveting books to come out about fast food restaurants to date (Schlosser, 2004). Fast food consumption has become a way of life for many in the United States as well as many other countries in the world. The author Eric Schlosser an investigative reporter whose impeccable researching and bold interviewing captures the true essence of the immense impact that fast food restaurants are having in America (2004). Beginning with McDonald’s, the first fast food restaurant, which opened on April 15, 1955 in Des Plaines, Illinois to current trends of making fast food a global realization McDonald’s has paved the way for many fast food restaurants following the same basic ideal that is tasty foods served fast at a minimal cost (2011). Schlosser explains how fast food restaurants have gained substantial market share of the consumers; he also shows that by marketing to children and offering less unhealthful fare, that are purchased from mega-companies which are often camouflaged with added ingredients and cooked unhealthful ways, that these companies are indeed causing irreparable harm to our country (2004).
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Eric Schlosser's Fast Food Nation: The Destruction of American Values
777 Words | 2 Pages
In the book Fast Food Nation: The Darks Side of the All-American Meal, Eric Schlosser claims that fast food impacts more than our eating habits, it impacts “…our economy, our culture, and our values”(3) . At the heart of Schlosser’s argument is that the entrepreneurial spirit —defined by hard work, innovation, and taking extraordinary risks— has nothing to do with the rise of the fast food empire and all its subsidiaries. In reality, the success of a fast food restaurant is contingent upon obtaining taxpayer money, avoiding government restraints, and indoctrinating its target audience from as young as possible. The resulting affordable, good-tasting, nostalgic, and addictive foods make it difficult to be reasonable about food choices, specifically in a fast food industry chiefly built by greedy executives.
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Fast Food Nation: The "Inconvenient Truth" of Fast Food
576 Words | 2 Pages
In Fast Food Nation, Schlosser goes beyond the facts that left many people’s eye wide opened. Throughout the book, Schlosser discusses several different topics including food-borne disease, near global obesity, animal abuse, political corruption, worksite danger. The book explains the origin of the all issues and how they have affected the American society in a certain way. This book started out by introducing the Cheyenne Mountain Air Force Station beside the Colorado Springs, one of the fastest growing metropolitan economies in America. This part presents the whole book of facts on fast food industry. It talks about how Americans spend more money on fast food than any other personal consumption. To promote mass production and profits, industries like MacDonald, keep their labor and materials costs low. Average US worker get the lowest income paid by fast food restaurants, and these franchise chains produces about 90% of the nation’s new jobs. In the first chapter, he interviewed Carl N. Karcher, one of the fast food industry’s leade...
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Mcdonaldization In George Ritzer's Journey To Combat Mcdonaldization
1325 Words | 3 Pages
At the end of chapter six, George Ritzer lists suggestions for those of us who wish to combat McDonaldization, a term he coined himelf, and the topic of this essay. Ritzer warns the reader to not fall victim to the, “mindless trap,”(Ritzer 158) of Mcdonalized systems. He writes that, “a major motivation behind writing this book is to alert reader to the dangers of McDonaldization and to motivate them to act to stem its tide”(Ritzer 161). Despite McDonaldizations great momentum, natural limits and personal interests provide barriers to it. Ritzer feels that the struggle itself, to combat Mcdonaldization, is ennobling. In this essay I will attempt to accomplish three objectives. First, I will relate Ritzers study to max weber’s theory of rationalization. Second, I will describe the
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Eric Schlosser's Fast Food Nation
941 Words | 2 Pages
The central argument of fast food nation by Eric Schlosser is that the large restaurant chains and corporations and their demand for unification have given these chains too much power over America’s food supply, economy, and society. Also the way that these corporations operate is now the framework for today’s retail economy. Small businesses are going bankrupt because of the franchising that the large companies are pursuing.
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Fast Food Nation
808 Words | 2 Pages
From a study completed by Chicago-based Research International USA completed a study called “Fast Food Nation 2008. The panel consisted of 1,000 respondents of ages 16-65 who provided their inputs with an online survey which was conducted between March 13 through 2008. Which was based on results on fast food restaurants like McDonald’s, Burger King, and Wendy’s are gaining popularity even through the economic hardship and recession. Marketing strategy has become more of influence on kids and young American’s. As population grows and the demand increases of fast food restaurants are expanding their stores to capturing more consumers. Fast food chains are also willing to change their menus to continue to gain and retain repeating customers. With each generation that passes, brings fast food chains into more homes and continues impacting lives.
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hgk
734 Words | 2 Pages
Section 1: Typically, we need a well-balanced meal to give us the energy to do day-to-day tasks and sometimes we aren’t able to get home cooked meals that are healthy and nutritious on a daily basis, due to the reasons of perhaps low income or your mom not being able to have the time to cook. People rely on fast food, because it’s quicker and always very convenient for full-time workers or anyone in general who just want a quick meal. Eric Schlosser, author of Fast Food Nation argues that Americans should change their nutritional behaviors. In his book, Schlosser inspects the social and economic penalties of the processes of one specific section of the American food system: the fast food industry. Schlosser details the stages of the fast food production process, like the farms, the slaughterhouse and processing plant, and the fast food franchise itself. Schlosser uses his skill as a journalist to bring together appropriate historical developments and trends, illustrative statistics, and telling stories about the lives of industry participants. Schlosser is troubled by our nation’s fast-food habit and the reasons Schlosser sees fast food as a national plague have more to do with the pure presence of the stuff — the way it has penetrated almost every feature of our culture, altering “not only the American food, but also our landscape, economy, staff, and popular culture. This book is about fast food, the values it represents, and the world it has made," writes Eric Schlosser in the introduction of his book. His argument against fast food is based on the evidence that "the real price never appears on the menu." The "real price," according to Schlosser, varieties from destroying small business, scattering pathogenic germs, abusing wor...
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The Pros And Cons Of Mcdonaldization
708 Words | 2 Pages
As I was searching for McDonaldization in today's society, I studied and examined the parts where human beings are closed off from each other and would rather communicate with a thing, rather than with each other. I believe that is McDonaldization is. McDonaldization is a concept where human beings are beginning to no longer communicate with each other and would rather communicate with things, because it is more fast paced and creates life to be more "easier." I have realized that everyday, drivers use this idea of McDonaldization when they are getting gas from a gas station and using their debt/credit card to pay up
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Rational Organizational Design
1503 Words | 4 Pages
RITZER, G (2008) The McDonaldisation of Society (5th edition) London: Sage. (Ch. 3 – Efficiency)
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The Globalization of McDonald's
2634 Words | 6 Pages
A world without the Big Mac, Happy Meals, Chicken McNuggets, and the phrase “I’m lovin’ it,” is almost inconceivable. People around the globe have become accustomed to the high gleaming golden arches that make up the famous emblem for McDonald’s. McDonald’s has grasped the concept that culture flows from power. In this case, the American culture flows through the veins of this fast-food giant and the more that is supplied, the greater the demand. It is no secret that McDonald’s has become one of the world’s largest fast-food retailers. It has become a well known icon that has played a huge part in globalization, with chains located in many different countries… transforming the meaning of fast-food all around the world.
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Mcdonalds And The Sustainability Of Mcdonald's
715 Words | 2 Pages
Typically the fast food industry is associated with urban development, franchised operations which become chain restaurants across the globe that offer standardized meals, so that consumers can enjoy their favorite meals anywhere (Borade, G. (2012). Tracy V. Wilson states that McDonald’s was the first fast food restaurant to utilize a speedy assembly-line system to prepare food when the McDonald brothers opened up a redesigned restaurant in 1948, in which other chains followed a couple years after in the 1950’s (Wilson, n.d.). The speedy delivery made McDonald’s the largest fast-food chain restaurant in the world
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The Role Globalization plays on Cuisine for McDonalds
2833 Words | 6 Pages
When society thinks about the local McDonald’s, they probably do not think “innovation’. That is because everyone has become accustomed to the many novelties that McDonald’s has introduced over the years. Some people do not even know that McDonalds was the leader in innovation being the first major international fast food restaurant, with the first drive-through window. What many people do not realize is that McDonald’s continues to drive innovation in fast food. Some times the innovation is well advertised, but other times they are designed so that customers will never even notice (Ritzer, 2004).
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Public Relations Overview Of McDonalds
1294 Words | 3 Pages
...dvertising. They took a new approach towards advertising. Instead of advertising on network TV they focused on outdoor advertising. They made the single largest purchase in the history of advertising when it purchased 20,000 billboards to reach consumers on the road and within minutes of a purchase decision. McDonalds used the concept of market fragmentation, which is the identification of smaller and smaller market segments. They not only expanded their variety of burgers, but also test-marketed fish-and-chips, fried chicken, pizza, and carryout groceries. Bibliography Fundamentals of Marketing (10th Edition) by William J. Stenton, Michael. J. Etzel, Bruce. J. Walker. (Pages: 41-42, 48, 56, 104, 115, 116, 130, 169, 171, 243, 265, 299, 458) http://www.mcdonalds.com/corporate/index.html http://www.fortunecity.com/meltingpot/dalston/714/myribbon.htm#intro
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Fast Food Culture Essay
1170 Words | 3 Pages
Mr. Thompson, one of the franchisees who started his own McDonalds career in the 1990s speaking of the founder of McDonald 's corporation, Ray Kroc said: “He opened up the door for so many other people to be able to have entrepreneurial careers with McDonald 's” (Lynch). The fast-food culture was not just a square peg in the square hole of that time, but also a life raft to many. The chain was an avenue for so many people to make a living. One in every eight Americans has worked in a fast food restaurant, especially McDonalds. Franchising was an opportunity for others to succeed together with McDonalds and other fast food chains. McDonalds was not the first fast food chain, but it was the first to go ubiquitously nationwide, and globally American. This was not just because it exploited a new cultural reality, but because of its deep-seated value for humanity and diversity. It didn’t cash in but created the culture
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McDonaldization

George Ritzer's The Mcdonaldization Of Society

An Analysis of Eric Schlosser's Fast Food Nation

Eric Schlosser's Fast Food Nation: The Destruction of American Values

Fast Food Nation: The "Inconvenient Truth" of Fast Food