Mattress Warehouse Advertisement Analysis

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The life of luxury and relaxation is the embodiment of the American dream. This idea is exploited through advertisements in order for their companies to gain revenue. Advertisements can be seen and heard all across America. From New York's time square, to your local radio, it's become a way of life. Sitting through commercials, sifting through the ads in the newspaper all just to get to what you were looking for in the first place then you find yourself stopped in your tracks looking at the newest fashion, technology or home decor. These advertisements are crafty they try to pull you in with tempting offers in order for you to gain their attention. Mattress Warehouse is a good example of how advertisements try to grab the reader. Appealing …show more content…

These low prices are aimed to grab the attention of someone who would like a new mattress but wouldn't want to spend to much money on it. The advertisement displays the lowest payment per month possible in order to draw in customers who would like to spend the lowest amount of money on a mattress, coupled with a price match offer it will make the potential customer think about where else they could get a better deal. Not only is the low price intended to draw in more customers but with the added bonus of free shipping and the offer of zero percent for up to five years tells the reader that not only would they be getting a great deal on the mattress they selected but they would also not have to pay for shipping and they would not have to pay any interest on the product for a significant amount of time. These deals are accented through their color schemes and font in order to draw them out to the readers eye so that was the first thing they noticed when spotting the …show more content…

The Mattress Warehouse advertisement uses the colors red, yellow, blue, and green in order to grab the readers attention. The color scheme was intended to be the most eye catching for a reader. The color red was chosen in order to stop the reader and look just like the reader may stop at a red light or a red stop sign red is the primary color of this advertisement and is used to grab the attention of the reader through a subliminal stop. The texts yellow colored font is a way to show for the sunshine and happiness conveying to the reader that this company is a happy place as only the title of the company is in yellow while all other text is in white. The blue was picked to accent the featured mattress in order to subliminally tell the reader that this product is relaxing and will help them sleep better. The green is used along side the bundled savings this green is to remind the consumer of the cost involved as money shares the same color the consumer is to believe that money will be saved. The advertisement is also filled with different styled fonts in order to seem fun and exciting. This is to oppose the normal article the reader would be reading in the newspaper they found this add in where all font would have been the same and would've bored the reader where in this advertisement the font is all over the place showing that every little piece of the

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