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How Media Influence On Public Opinion
How does media affect democracy
The role of the mass media in influencing political process
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Studies show how the role of mass media has triggered an enormous influence in the lives of our nation’s citizens. Nevertheless, what I have observed over the course of my life is how the mass media has predominantly swayed, persuaded and changed various people’s views and opinions of the world quite drastically. A journalist’s influence on politics and the election process can influence various undecided voters for they are the ones choosing what appears in the media. Pertaining to the press, we observe how exactly mass media play a role in shaping public opinion. Consequently, mass media has changed from a time when the government used the media as a medium to influence voters, committees, and communities. However, the media has the authority …show more content…
Furthermore, I fully believe we can all come to the conclusion from this statement that there is bias to some degree, which is a fair assessment since all humans are subject to their own opinions and views on different circumstances. Accordingly, we all have our own preconceived notions and stances on certain issues so to speak. In regards to this, to say that everyone is objective is a lie. As Paul Farhi points out, “There’s more media and more overtly partisan media outlets, too. The Internet has given rise to champions of the left — Huffington Post, Daily Kos, etc. — as well as more conservative organizations such as Drudge and Free Republic. This means your chance of running into “news” that seems biased has increased exponentially, elevating the impression that “bias” is pervasive throughout all parts of the media” (Farhi, 2012). This proves that news media bias is real. Consequently, it fosters distrust among the readers and viewers, which is terrible for democracy due to the fact that it diminishes the quality of journalism. Future reporters and journalists, like myself, will work through this constant bias surrounding the media, and, unfortunately, I don’t perceive this changing anytime
398).It is also stated that news divisions reduced their costs, and raised the entertainment factor of the broadcasts put on air. (p. 400). Secondly, the media determines its sources for stories by putting the best journalists on the case and assign them to areas where news worthy stories just emanates. (p.400). Third, the media decides how to present the news by taking the most controversial or relevant events and compressing them into 30 second sound-bites. (p.402). finally, the authors also explain how the media affects the general public. The authors’ state “The effect of one news story on public opinion may be trivial but the cumulative effect of dozens of news stories may be important. This shows a direct correlation between public opinions and what the media may find “relevant”. (Edwards, Wattenberg, Lineberry, 2015, p.
Bias is everywhere in the mainstream media whether it is political, celebrity, or worldwide news. Bias can misinform the public and most of the time leaves the whole story to suit their belief. Bias is when someone is presenting information or talking about a topic but being unfair and not showing the whole side of the story. Media keeps certain information to themselves to not make their belief seem bad but as a good thing. In everyday media there is some form of bias that can be small or big depending on the topic. Of course in today's society it seems that bias is okay and acceptable in the media. However people doing their job are bias and present the information to their beliefs. The public thinks they are getting the truth but media is
“The old argument that the networks and other ‘media elites’ have a liberal bias is so blatantly true that it’s hardly worth discussing anymore…No we don’t sit around in dark corners and plan strategies on how we’re going to slant the news. We don’t have to. It comes naturally to most reporters.” (Bias: A CBS Insider Exposes How the Media Distort the News) This example is tremendously important in the author’s discussion because it proves that news stories do manipulate people through bias. Popular news networks are viewed by thousands of people every single day, thus making it have a huge impact on the public since they believe what they see. When news reporters present their news segments, it is natural for them to give their insights due to human nature being instinctively biased. “The news media is [sic] only objective if they report something you agree with… Then they’re objective. Otherwise they’re biased if you don’t agree, you know.” (CNN’s American Morning) In this quote, the readers are presented to current panelists agreeing that news consumers have a very hard time separating their own view of the news from the perspective of the news reporters because they are presenting their own opinions throughout their segments. This problem exists once again because of the bias that is contained in media
Although, in recent years it is seen that consumers are less likely to subscribe to newspapers and/or watch the daily news. This is due to the fact that they are typically bias in their opinions, and are seen to lack the whole story when presented. Rise in polarization in the media is due to a new found competition between news networks, which was not present sixty years ago. Wilson says, “the news we get is not only more omnipresent, it is also more competitive and hence often more adversarial”. The media outlets are fighting for views, and are willing to do whatever it takes to get them. Which leads to them configuring the stories to what people want to here. Thus making their viewer ratings higher. It is known that certain news stations get more views depending on the political party. “Those who watch CNN are more likely to be Democrats than Republicans; the reverse is emphatically true of Fox”. The media has more outlets to reach their viewers to maximize the effectiveness of their biased
It is not uncommon to hear people complaining about what they hear on the news. Everyone knows it and the media themselves knows it as well. Some of the most renowned journalists have even covered the the media’s issues in detail. Biased news outlets have flooded everyday news. We find that journalism’s greatest problems lie in the media’s inability for unbiased reporting, the tendency to use the ignorance of their audience to create a story, and their struggles to maintain relevance.
Let’s start by taking a look at the bias side of electronic media. Take for instance the difference between Fox News and CBS. Both are news stations, both are intended to bring us the news, yet the way in which each station presents its stories to their viewers could not be more different. Few would argue the fact that Fox news appeals to the conservative audience while a station such as CBS would tend to be more liberal. This creates bias. To illustrate my point, let us take a look at how these 2 news stations covered the very same story in completely different ways.
Today it seems almost impossible to get a straightforward answer on any major topic from the media. All sources of media have a specific audience that they are intending to hear or view the information that they have prepared, therefore they will cut bits and pieces out so that only the message they are trying to get across will be received. So indeed there is a media bias, and yes it more often than not slants towards the liberal view point, as many reporters and journalists have liberal views themselves.
There is an association between the development of mass media and social change, although the degree and direction of this association is still debated upon even after years of study into media influence. Many of the consequences, either detrimental or beneficial, which have been attributed to the mass media, are almost undoubtedly due to other tendencies within society. Few sociologists would refute the importance of the mass media, and mass communications as a whole, as being a major factor in the construction and circulation of social understanding and social imagery in modern societies. Therefore it is argued that the mass media is used as “an instrument”, both more powerful and more flexible than anything in previous existence, for influencing people into certain modes of belief and understanding within society.
The Power of the Media in Politics The mass media possesses a great deal of influence in society and politics in the United States. Newspapers, radio, magazines and television. are able to use their own judgment when reporting current events. The The power of the mass media is an asset to the government in some instances and a stumbling block in others. Recent technology and regulations related to The media have improved the means by which the public can get information.
In the US, mass media plays a significant role in politics. One of the key roles mass media plays in politics includes the airing of the platforms of various politicians. The media influences the view of people on politics and politicians. As the opinion of individuals is affected, the results of the votes are consequently changed (Holden, 2016).
The power of the mass media has once become so powerful that its undoubtedly significant role in the world today stays beyond any questions. It is so strong that even politics uses it as a means of governing in any country around the world. The mass media has not only political meaning but also it conveys wide knowledge concerning all possible aspects of human beings’ lives and, what is utterly true, influences on people’s points of view and their attitude to the surrounding environment. It is completely agreeable about what kind of virtues the mass media is supposed to accent. Nevertheless, it is not frequent at all that the media provides societies with such a content, which is doubtful in terms of the role consigned to it. Presenting violence and intolerance as well as shaping and manipulating public are only a few examples of how the role of mass media is misunderstood by those who define themselves as leading media makers.
As Americans we take pride in our liberating government. But, it is essential to ask how much we, the general public, know about our democracy. Because of the representative structure of our government, it is in our best interest to remain as knowledgeable as possible about political affairs so that we can play an active role in our democracy by voting for candidates and issues. The media, which includes print, television, and the internet, is our primary link to political events and issues. (For the purposes of this essay only print and television will be considered.) Therefore, in order to assess the success of our democracy it is necessary to assess the soundness of our media. We are lucky enough to have a media, in theory, free from government influences because of our rights to freedom of press and freedom of speech, but we are still subject to the media’s interpretation and presentation of politics, as is the danger when depending on any source for information. So, we must address how the media informs us; how successful it is at doing so; and how we should respond to it.
The current role of mass media in politics has definitely played a significant role in how view and react to certain events and issues of the nation. Newspapers, magazines, television and radio are some of the ways information is passed onto many of the citizens. The World Wide Web is also an information superhighway, but not all of the sources on the Internet are credible. Therefore, I will only focus on the main three types of media: written, viewed, and audible, and how they affect whether or not democracy is being upheld in the land of the free. The media includes several different outlets through which people can receive information on politics, such as radio, television, advertising and mailings. When campaigning, politicians spend large quantities of money on media to reach voters, concentrating on voters who are undecided. Politicians may use television commercials, advertisements or mailings to point out potentially negative qualities in their opponents while extolling their own virtues. The media can also influence politics by deciding what news the public needs to hear. Often, there are more potential news stories available to the media than time or space to devote to them, so the media chooses the stories that are the most important and the most sensational for the public to hear. This choice can often be shaped,
Mass media, over the years, has had a profound effect on American society, on its
In our democratic society, mass media is the driving force of public opinion. Media sources such as Internet, newspaper, news-broadcasts, etc, play significant roles in shaping a person’s understanding and perception about the events occurred in our daily lives. But how much influence does the mass media poses on our opinion? Guaranteed by the First Amendment in American Constitution, the media will always be there to inform us about the different events or issues they feel are important for the public. The media constantly bombards us with news, advertisements, etc, wher...