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Media influences on public opinion
Political polarization throughout the years
Effects of media on public perception of politics
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Party polarization is the idea that a party’s individual stance on a given issue or person is more likely to be liberal or conservative. Typically the rise of political uniformity has been more noticeable among people who are the most politically active, but as of late, the vast majority of the American public is spilt down the middle. The broad gap between liberals and conservatives is growing rapidly through the years. Which brings on questions of why there is a cultural division? While it is agreed by most political scientists that the media, elected officials, and interest groups are polarized on given issues, in James Q. Wilson’s article How Divided Are We? he discusses the factors that contribute to the division not only to those major …show more content…
Although, in recent years it is seen that consumers are less likely to subscribe to newspapers and/or watch the daily news. This is due to the fact that they are typically bias in their opinions, and are seen to lack the whole story when presented. Rise in polarization in the media is due to a new found competition between news networks, which was not present sixty years ago. Wilson says, “the news we get is not only more omnipresent, it is also more competitive and hence often more adversarial”. The media outlets are fighting for views, and are willing to do whatever it takes to get them. Which leads to them configuring the stories to what people want to here. Thus making their viewer ratings higher. It is known that certain news stations get more views depending on the political party. “Those who watch CNN are more likely to be Democrats than Republicans; the reverse is emphatically true of Fox”. The media has more outlets to reach their viewers to maximize the effectiveness of their biased …show more content…
It is seen that as political awareness increases, cultural division increases. Since 1972, the gap between Democrats and Republicans has doubled in 2004. Although this mass polarization is only seen within a minority of voters that happen to be college-educated, Marc Hetherington of Vanderbilt says “people with the greatest ability to assimilate new information, those with more formal education, are most affected by elite polarization”. The growth in polarization is noticeable because throughout the years the need for higher education has grown; no longer is a high school diploma enough. The younger generations are striving for college diplomas, which leads to more political agitation. It has been seen that affluence is out weighted by postgraduate education. American society is in a cultural war within itself since polarization has seeped down into the public. There is believed to be political differences that cannot be solved and this makes it hard for elected officials to solve problems they were elected to solve. There is a constant stand still with issues in America due to the high amount of polarization in this
398).It is also stated that news divisions reduced their costs, and raised the entertainment factor of the broadcasts put on air. (p. 400). Secondly, the media determines its sources for stories by putting the best journalists on the case and assign them to areas where news worthy stories just emanates. (p.400). Third, the media decides how to present the news by taking the most controversial or relevant events and compressing them into 30 second sound-bites. (p.402). finally, the authors also explain how the media affects the general public. The authors’ state “The effect of one news story on public opinion may be trivial but the cumulative effect of dozens of news stories may be important. This shows a direct correlation between public opinions and what the media may find “relevant”. (Edwards, Wattenberg, Lineberry, 2015, p.
Increasingly over the past two decades and in part thanks to the publication of James Davison Hunter’s book, Culture Wars: The Struggle to Define America, the idea of a culture war in American politics has been gaining attention. While the tension between conservatives and liberals is palpable, it’s intensity has proven hard to measure. However, it doesn’t seem that many Americans are polarized on the topic of polarization as most would agree that the culture war is real (Fiorina, 2005). This thinking is what prompted Morris Fiorina to write the book Culture War? The Myth of a Polarized America. In it, Fiorina outlines an argument against the idea of a culture war by looking at party affiliation by states, how public opinion on hot button issues changed over time and various explanations for why Americans are so hung up on the topic of polarization. While Fiorina makes a good argument, the evidence supporting the culture war is too powerful to explain away.
“The old argument that the networks and other ‘media elites’ have a liberal bias is so blatantly true that it’s hardly worth discussing anymore…No we don’t sit around in dark corners and plan strategies on how we’re going to slant the news. We don’t have to. It comes naturally to most reporters.” (Bias: A CBS Insider Exposes How the Media Distort the News) This example is tremendously important in the author’s discussion because it proves that news stories do manipulate people through bias. Popular news networks are viewed by thousands of people every single day, thus making it have a huge impact on the public since they believe what they see. When news reporters present their news segments, it is natural for them to give their insights due to human nature being instinctively biased. “The news media is [sic] only objective if they report something you agree with… Then they’re objective. Otherwise they’re biased if you don’t agree, you know.” (CNN’s American Morning) In this quote, the readers are presented to current panelists agreeing that news consumers have a very hard time separating their own view of the news from the perspective of the news reporters because they are presenting their own opinions throughout their segments. This problem exists once again because of the bias that is contained in media
American states each have individual political cultures which are important to our understanding of their political environments, behavior, and responses to particular issues. While voters probably do not consciously think about political culture and conform to that culture on election day, they seem to form cohesive clusters in different areas of the state, creating similar group political ideologies. Because of these similarities, it is possible to measure the dominant political culture within states or areas of a state, gaining insight into the mind-set of state residents. Whatever the state culture, whether liberal or conservative, participatory or exclusive, political culture identifies dominant, state-wide trends. The question remains whether there is an accurate way to measure this political culture phenomenon in the United States.
Cleavages existing in society are divisions such as religion, gender, race, and most importantly socioeconomic status. Political parties form around these divisions in society and in America’s society; money has proven to be the major factor. The major parties in American politics are Democrat and Republican, and the political preference of each member of these parties’ deals greatly with the amount of income they receive.
In this article “Culture War”, Morris Fiorina addresses the issue of the cultural divide between Democrats and Republicans in the political world we live in today, as the Republicans are discussed as the “red” states and Democrats are the “blue” states. The Culture War that Fiorina alludes to refer to a movement of standard economic struggles that have spiked up twentieth century politics. Fiorina will debunk the myth of polarized America by addressing each side of the red and blue states. “When George W. Bush took office, half the country cheered and the other half seethed.” This quotation reflects the so-called myth of the deep division of demographics within the red and the blue states. The main argument I will address and the argument that Fiorina is trying to get across is that America is not divided almost in half by blue and red states, but the typical American is in the
The trend of political polarization has many roots, but one particular cause over the last decade
To understand American society fully, one must understand America’s political makeup. In order to do that, it is necessary to understand a person’s political opinions and how they came about. This is done by examining how political ideology and political socialization influence society and individuals within that society. Political ideology is the set of beliefs that shape the way someone views government action; it is the way that they think the government should act and react to certain situations. In the United States, the two main political ideologies are liberal and conservative. How American’s teach the tenets and goals of the political system is known as political socialization. This is typically done through parents, peers, school,
...plications, the public is able to share and obtain information before the morning newspaper is delivered. In addition, the media today continues to dramatize public events. Cases such as the Zimmerman Trial or foreign incidents in Ukraine remain headlines on news articles for months. Each source presents bias and influences its audience differently.
According to the New York Times, polarization is dividing american culture, along with the political landscape. They directly state “they are gradually adopting more consistently liberal or conservative viewpoints.”. This results in more voters becoming sure that their votes are becoming important to change the political landscape they are in. One result that was seen was the recent election results. Democrats were able to win seats within districts that were gerrymandered to assist republicans, this shows that more democrats are now voting to
While the causes are infinite, the consequences of polarization are just as far reaching. Robinson and Mullinix (2016) Studying the media content from polarized elites show that there is decreased trust in government, by moderates and median-voter when they are exposed to polarized, partisan messages. However, parties communicate their values and rely less on strategic communication to promote their message. There is also a consequence from the media messaging by elites of a growing distrust of members of the opposite party. Division occurs between the out-party (minority party in the positions of power) and in-party (party in a majority position) due to increasing distrust and divergent stances that promote opposing party positions as
News adopts values of parent network company which in turn introduces extreme levels of partisanship and censorship, depending on the network.
Others see factors such as issue and policy preference or, media/elite opinion as how a person identifies. While some scholars argue that it is the genes or genetics of a person that will determine how they politically identify; it is just the way that they were born. Regardless of the different schools of thought, researchers continue to wonder and conduct studies to determine exactly what influences one’ party identification. Through analyzing literature on these four schools of thought (parental socialization, issue and policy preference, media and elite opinion, and genes) I believe I will be able to shed light on the question of what influences an individual’s party identification.
Many news organizations distort the news so that “opinionated voters, go to the news sources that reinforce and perhaps intensify their preexisting political beliefs” (“Media Power and Bias”). This increases their size pool of viewers and is harmful because media bias can disorientate the news so much that Americans don’t know who to listen too (“Political Polarization”).
As time has gone on political parties have begun to be less influential compared to what they once were, and media has become more and more dominant. While media has become more important, separate sources of information have begun to focus on different topics, or reporting more about one subject as compared to another. Certain news sources focus more on entertainment, some focus on global issues, and others focus on politics in the United States. From looking at different media outlets it is visible that different forms of news focus on different stories and headlines, and they present it in all different ways.