Marketing Structure Of Walmart

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HARJOT SINGH
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Definition of marketing

Marketing is the process of influencing voluntary exchange transaction in which one party to the transition can be envisioned or a customer of the other markets the marketing process involves communication requires a mechanism or system to carry out the exchange of the marketers product for something of value The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the marketing 4 P 's of marketing

(a) Feedback
(a)Survey:-Wal-Mart can do various survey with their customer in whom they can tell the customer in which they can tell the customer about their several of companies …show more content…

a) Walmart is a largest discount retailer in the world. It is American multinational retail corporations who help the people to save money and live better life – anytime and anywhere in retail store or online through mobile …show more content…

Collect and manage customer feedback in a centralized system: Having multiple feedback systems in separate databases is cumbersome and leads to duplication of effort. Companies now have access to technology-driven, real-time Voice of the Customer (VOC) feedback programs. These solutions allow businesses to continually collect customer and employee feedback through multiple channels into a central database for analysis and immediate action.
4. Communicate and share customer feedback with others: Quickly distribute real-time customer feedback and SHAREreports and SURVEY data findings with others in your organization — from the c-suite to managers and employees. Openly share actionable insights with employees and conduct post-mortem meetings to discuss what did and did not work as well as what is needed to improve your VOC program in the future.
5. Tie customer feedback programs to business outcomes: Measure and monitor customer-related metrics such as customer retention, number of products purchased, likelihood to recommend the company 's products or services, likelihood to purchase again, etc. You can also benchmark your program against other industry leaders. These measurements will demonstrate how your feedback program is positively impacting the

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