Marketing Proposal

2273 Words5 Pages

The senior management needs to involve all level of staff in decision-making processes. Importantly, they should be informed and assured of the strategies that the management is going to introduce and initiate on behalf of the organization. The equal opportunity of involvement and participation certainly develops the feeling of ownership. Armstrong (2006) points out that an ethical approach is based on high- commitment and high-involvement policies. As a result, the staffs suppose the effective implementation of the strategies framed out with their suggestions and consents as their responsibility and accountability, which in turn help the management concretize its targets.

Also, the management should set the vivacious vision and goals analyzing the prevailing situation, which correspond to the demands of the time. The management in order to succeed must introduce good network system of communication and relationship along with motivational approaches. The activities and programmes of the organization should tune with the principles of transparency and sustainability.

TASK 3

DEVELOPMENT OF VISION, MISSION, OBJECTIVES AND MEASURES OF THOSE FACTORS

Strategic marketing planning contains vision, mission and objectives, which principally should be realistic and logical in terms of organizational goals and individual goals. In reality, vision, mission and goals are the cornerstone of the whole planning.

TASK 3.1

VISION, MISSION AND OBJECTIVES

Vision, In strategic planning the vision has a significant role for it is a set target or the destination of a strategic planning journey. According to Kotelnikov (2010) Vision refers to the category of intentions that are broad, all-inclusive and forward-thinking.

Mission, The miss...

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...ion and data. Also, the monitoring helps the organization lead the ongoing project in a systematic and result-oriented way. Charities Evaluation Services (2010) introduces the Ideas that monitoring collecting information helps the organization systematically know about its project under implementation. Monitoring can greatly contribute to the well management and utilization of human and non human resources in a logical way at a proper course of time.

CONCLUSION

To sum up, to adapt to the changing marketing environment, the organization must necessarily develop apposite marketing strategies and planning largely using and following innovative tools and techniques. Also, stakeholders’ true involvement and participation in planning process along with motivational and career development approach can turn the organization’s efforts and inputs into sustainable benefits.

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