Marketing Plan

2666 Words6 Pages

Power leisure is a small warehouse based retail seller of fun on

road and off road leisure equipment.

Introduction

‘Marketing is the function that links the company and the customer to

get the right product to the right place at the right time’. (www.tutor2u.net/business/marketing)

while identifying, anticipating and satisfying customer wants and

needs.

Power leisure is a small warehouse based retail seller of fun on road

and off road leisure equipment such as dirtbikes, mini motos, and

quadbikes. It imports its products from china enabling it to undercut

UK and American made product prices even at the small level of import

quantity. Due to the fact that these are leisure products the higher

priced goods relate heavily to the economic cycle and experience sales

increases in a buoyant economy. The other products have seasonal booms

in sales around Christmas periods and holidays. Due to the high price

of a retail outlet on a main high street power leisure is situated in

a small commercial unit located in an industrial estate 15 minutes

away from the town centre in Hove. Because of its location power

leisure will have to rely on local publications, mail shots, and

possibly local radio advertisement to increase awareness of its

location and its mission statement of high quality with lowest prices.

The objectives of the business are to be recognised as a supplier of

these goods at the lowest prices in that area. To be known to trade

customers who will purchase multiple units, to increase brand

awareness, to survive its first year of business and due to the

predicted high sales turn over to break even within eight months.

Marketing aims

We think that initially we shall plan to start by advertising in the

local trade magazines Friday AD which has a high circulation of the

target market and is read on a weekly bases, this is to be followed by

direct mail shots in areas where houses are known to have on average

one acre of land the final strategy for the local area would be radio

advertisement if costs could be negotiated down to follow the

company’s basic marketing strategy. Using the product mix the

objectives of the marketing plan are to market the latest products at

the lowest price and place the advertising within easy reach of the

local catchment area of approximately 140,000.

MARKETING RESEARCH:

Marketing re...

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... is obliged to do so as part of his

sponsorship deal. This will hopefully attract the public, increase

awareness and help the image of my store. But to be fair most motor

sport racers aren’t that well known but the main idea of him being

present and the 2nd presentation of the opening would be a

demonstration by him to show how the bikes should be used and to push

the bikes to their maximum limits to try to impress a crowd there and

hopefully encourage customers to buy, also allowing test runs for the

public on the opening day will increase the chances of sales.

Bibliography

Internet sites:

- www.tutor2u.net

- www.bced.gov.bc.ca

- www.sba.co.uk

Radio Stations:

- Southern FM

Magazines:

- Bike

- Bike Trader

- Motorcross

- Dirt bike rider

Newspapers:

- Advantage

- The observer

- Friday AD

- The Times

- The local Times

Television:

- Top gear

Books:

- GCSE Business Studies- second Edition (Alain Anderson)

- Business Studies NOW for GCSE- second edition

(Karen Borrington and Peter Stimpson)

Retailers:

Felbridge Motorcycles

Best Bikes

Quad World

Crawley down garage

Appendix

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