Marketing Communication Strategies Essay

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Marketing communication assists in the development of brand awareness. This implies that customers will interpret product’s information into how they perceive that product that will subsequently affect a product’s position in the market. Furthermore, marketing communication is used as a means of maintaining existing customers, as well as built strong relationship with all the market stake holders. There are several marketing communication strategies, and the challenge to businesses if finding the right one to use. Choosing the most appropriate marketing communication strategy may ensure a product’s success in the market. More often than not, business will require using more than one strategy to effectively disseminate the massage the company is trying to send. Below is an example of the best strategies for different businesses.
For companies that provides cellular phone services, the most appropriate marketing communication strategies would be media advertising, improved customer relation management. Media advertising will make the general public to be aware of the services the business is providing and the actual location(s) of the business. Meanwhile, any service business requires the business to have a close relationship with the business; hence having a staff well trained on customer relation matters will improve the …show more content…

The most appropriate strategy for Universities to use would be Media Advertisement. This will allows aspiring students to know that the institution exists and the course it offers. Meanwhile, a new soft drink company will need to employ a variety of marketing communication strategies, due to the high competitive nature of that industry. The new soft drink company will need to use Advertisement, sales promotion and personal selling. Most of the strategies will be focused on creating brand awareness and letting consumers sample the

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