Marketing Channels

Marketing Channels

The marketing channel(s) that will be used to distribute that product and the reason why these channels were selected

Our marketing channels which will be used to distribute the household cleaning products are direct and indirect to consumers and direct and indirect to businesses.

Direct selling is a dynamic, vibrant, rapidly expanding channel of distribution for the marketing of cleaning products. Direct marketing presents the product and service directly to consumers in a face to face manner, generally in their homes or homes of others, at their workplace and other places away from permanent retail location. Direct sales typically occur through explanation or person demonstration by an independent direct salesperson. The direct salesperson demonstrates product to a group of guests, invited by a host in whose home or other location the demonstration takes place.

Objectives of each channel selected

The objective to direct marketing is to create connections with targeted consumers to obtain an immediate response and build everlasting and cultivate everlasting customer relationships. This systems helps to separate suspects from prospects, converting one-time buyers to multiple-time buyers, and which are advocates are our multiple-time buyers; creating everlasting relationships that gave us our advocates a prime role in our indirect marketing. Our best customers are advocates. Advocates sell our product by touting about them to their friends, family, neighbors and business colleagues.

With direct marketing an easy to use, private and convenient way to shop is made available to the consumers. It allows for an immediate and interactive communication with consumers and sellers. It also provides sellers the ability to target small groups and or individual consumers and tailor offers to meet their needs. Provide sellers with a low-cost and efficient alternative approach to reaching their consumers. Direct marketing is a low-cost and effective approach of selling and reaching consumers and prospects via telemarketing, direct mail and company Websites; reaching an end result a marketing world that is advantageous to both the seller and the consumer.

Selecting channel members:

Channel management calls for selecting, managing, and motivating individual channel members and evaluating their performance over time.

With our promise...

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...side. Personal selling requires the training of sales representative which can be costly. And in direct marketing forecasting to find the right potential buyer list is costly.

However, if we are a corporation our efforts will be effective and lucrative.

We might want to try micromarketing to get our brand and cleaning product to the public.

Plans for evaluating channel members

We must evaluate each business based on how many years they have been in business, product lines they carry, growth and profit record, cooperativeness, and reputation. If we go through sales agents, we will want to evaluate the number and characteristics of other lines carried and the size and the quality of the sales force. If we choose retail stores, we should evaluate the store’s customers, location, and future growth potential.

Reference(s):

Back to Basics in Direct Marketing by Lee Marc Stein (http://www.marketingprofs.com/4/stein7.asp), retrieved April 6, 2005

Armstrong, G., & Kotler, P. (2005). Marketing: an introduction. 7th ed. Upper Saddle

River, NJ: Prentice Hall.

The Direct Marketing Association (http://www.the-dma.org/councils/febresearchseminar/) retrieved April 6, 2005