Saif Kamal Target Market Analysis Spain is situated in Southwestern Europe, with a total area of approximately 505,000 Sq. km, which for reference makes it almost five times the size of Kentucky and twice the size of Oregon. Spain ended 2014 with a population of 46 million with women representing 51% compared to 49% men (Country Economy). Spain has 17 autonomous regions, each with its own culture. The climate in Spain is predominantly Mediterranean; winters are mild, and summers are hot in the coastal regions, with high rainfall in the Cantabrian area. In the Pyrenees and Sierra Nevada, the climate is alpine, whereas the south eastern part of the country is semi-arid and the Canary Islands are subtropical. (The World Fact Book). Spain is …show more content…
English is widely spoken and it is the main foreign language taught in school. The culture of Spain is known for its folklores in different regions although a mixed culture has recently emerged with increased migration of Europeans. Most Spaniards are Roman Catholic, although different religions such as Islam and Judaism are also accepted. From a business culture perspective the Spanish prefer to do business with people that they trust. Trust and personal relationships are the cornerstone of business. Great importance is placed on the character of the person with whom they do business with (Kwintessential - Spain - Language, Culture, Customs and Etiquette). It is therefore important that sufficient time is spent to get to know business colleagues through personal contact. It is also considered wise to be modesty about achievements and accomplishments. Furthermore, Spaniards do not like to admit that they are wrong so conflict should be avoided. Business decisions are usually made at the top of the chain so it is recommended that all business dealings be conducted with people of similar rank. Last but not least, Spaniards are very thorough in their dealings and will they review every small detail to make certain it is understood. Once a verbal understanding is reached a formal contract will then be created. It will be expected that both sides strictly follow to the terms of the contract (Kwintessential - Spain - Language, Culture, Customs and
Berdichevsky, Norman. “Spain’s Language Diversity.” Contemporary Review. 278: May 2001. 276 –82. Web. 15 April 2015.
The first main difference in Spanish countries is food traditions. Most of the food there is ritualistic and sacred. With the different foods that they have, they have different
Spain is in the southwestern part of Europe and to the east of the Mediterranean Sea. There are a large variety of fruits and vegetables grown in Spain. Food From Spain lists peaches, cherries, ioquats, apricots, nectarines, plums, apples, pears, grapes, wheat, and olives as fruits grown in Spain. There are also many others, but these specific fruits are only from Spain. A Melocoton de Calanda is a Spanish peach found in northeastern Spain. Cerezas de la Montana de Alicante is a sweet red cherry found in the jerte Valley in Extremadura of Spain. Ioquats are sweet, slightly acidic, and have a strong leathery skin. Certain types of apricots, nectarines, and plums also come from Spain. Apples from Asturias, Castile-Leon, and Catalonia of northern Spain are “generally considered superior (foodfromspain).” Pears are originally from Asia Minor, but grow well in inland Spain. Grapes, wheat, and olives play a major role in Spanish cuisine as well. Grapes are used for wine and oil. Olives are in abundance and are eaten and used for oil. Olive oil serves many uses in Spanish cuisine.
In conclusion, the Christmas season in Spain is a more holy and traditional event than in the United States. If you were in Spain during this season you would be likely to see large feasts among family and friends, people worshipping in the streets, and children swinging and singing Christmas songs. Gifts are given at this time, but the Spanish people view it more as a time of worship and family togetherness. Although they generally spend less money on the Christmas season in Spain, it is as just as an important of a holiday as it is in America.
is a very sports-minded country. Baseball, basketball, football, and hockey are the most watched along with many other sports. However baseball is known as “America’s favorite pastime”. In America, games are usually played within its country’s borders. If a game is played outside of the country they will call it a “world championship” or something of the like (American Behavior). The main sport for Spanish speaking countries is futból, which is also known as soccer. In Hispanic culture this sport is huge, everyone learns to play when a kid and continues to either pay or watch as an adult (Spanish Culture). Bullfighting and bicycling are also common in this culture. Hispanic cultures spreads through many different countries around Spain, therefore they would go outside country borders to play other teams for games (Understanding the Hispanic
Language is an important value for the nationalistic identity of a nation. Hispanic culture is the way of life of people from Latin America and Spain, and their main identifying factor is the fact that they speak Spanish as their main language. Therefore, Hispanics are not necessarily Spaniards but other groups like Mexicans, Puerto Ricans and Cubans who speak Spanish are also part of this group (Shaw and Dennison 207). American culture on the other hand is mainly comprised of the people who speak English as their main dialect. Therefore, the Spaniards have Spanish as their native language while the Americans use Englis...
Hispanic America language has some strengths and weaknesses as observed in the article and this makes it one of the influential groups in the United States. It is also important noting that those who belong to this group originated from various parts of the world. The strengths in the pattern of communication make this language one of the most adorable languages in the world as many people feel respected whenever they talk to someone from this particular group. The weaknesses that can be identified only show how people tend to believe they are shy, but it is as a result of respect for
The Hispanic community represents many nationalities and ethnicities, including Mexicans, Cubans, Puerto Ricans, 15 Central and South American countries, Spain, and the Dominican Republic (Cattan, 1993). Hispanic group are well known in the workforce, politics, education, social economic and religion. The Spanish culture influences a variety of areas such as music, food, language. Most languages are rooted in Latin. It is always good to learn about other cultures if we expect the same consideration when we visit other countries. Differences are what make life interesting. Majority of the United States is built on immigration, which has made this country the most diverse. And the Hispanic group contributes to that diversity.
Burberry target audience is designed for both sexes however it is dominated by the female target audience who have a high disposable income. The brand has their own childrenswear range which can appeal to parents but are likely to be people from wealthy backgrounds. Burberry is famous for appealing to celebrities who purchase coats and dresses which have a high end appeal. Burberry focuses more on customer value in order to attract and retain costumers. With the aim to achieve this by producing a marketing concept by meeting and exceeding costumer needs then their rivals.
Starbucks Company was established in 1971 with their first store in Western Avenue from that same year to 1976. They started as retailers of ground coffee tea and spices with a single in Seattle’s historic Pike Place Market. Starbucks is named after the first mate in Herman Melville’s Moby Dick and their logo is inspired by the sea-featuring a twin-tailed siren from Greek mythology. Starbucks had always wanted to inspire the human spirit. They believe in serving the best coffee by growing the coffee under quality standards. Starbucks believes rendering good services to customers is very significant to the success of the company. From just a narrow storefront, Starbucks now has more than 20,000 stores in over 60 countries and they offer some of the world’s finest fresh-roasted whole bean coffees. Their coffee houses have become a beacon for coffee lovers everywhere. Starbucks believe that they can elevate their customers, partners, suppliers and neighbours to create positive change. They call their corporate offices “a support centre” for some reasons. They try to make everything they do there to support their retail store partners and make an impact on the communities they serve. They have a research and development team of over 200 people which are responsible for the science behind their great products. They are the innovators of delicious beverages and brewing equipments. They drive the innovations, conduct the research and test products. They have a public affairs, communications and community team of over 50 people who promotes and protects the company’s reputation all around the world. They also have a partner resources team of over 500 people that help their partners all around the world become their very best...
Introduction This report provides a market target analysis of Hanndia Pest Control Services Pty Ltd. Hanndia Pest Control Services, specialise in working with real estate agencies to manage white ant infestation of rental properties, by applying an environmentally friendly fumigation barrier. The main office is located in the Brisbane City council suburb of Calamvale, South Eastern Queensland, with a total of 20 employees. This includes the manager, field officers, and administrative support. The purpose of this report is to identify the market target for Hanndia Pest Control Services.
Spain, the third largest country in Europe, has a strong history and diverse culture dating back to when the Iberians first inhabited the land. The country lies between the Mediterranean Sea and Atlantic Ocean and the land ranges from mountains to meadows. Over hundreds of centuries, many different civilizations have inhabited the land influencing the people there today. From the Visigoths and Celts to the Romans of the Middle Ages, Spain has received a rich history and background. One of the strongest of its cultures is the food. All of these cultures brought a particular type of food and combined and blended with the food that exists there today. Spain is very popular for olives, vineyards, and citrus fruit. Another well-liked food is garlic, including varieties of peppers and spices. Once spice specifically—golden saffron—is essential in many recipes, including the Spanish Paella. There are many distinguished Spanish foods that encompass the daily life and culture of the country.
The importance of culture in International business today cannot be underestimated and it is imperative that attention is paid at strategic, organizational and the individual levels. The “Blue Ridge Spain” case elucidates these at all three levels. My analysis of this case is from the perspective of the Spanish corporation, Terralumen S.A. National culture is the shared implicit beliefs and tacit values that truly differentiate one cultural group from another. I will be using Geert Hofstede’s frame work to deconstruct this case into its separate dimensions.
Nowadays, Segmentation, Targeting and Positioning (STP) is the most used strategic way in Marketing. It is the prime of the available methods that are applied to create marketing models in practice. This model is beneficial when making marketing communication plans because it aids marketers to prioritize ideas and thereby create and advertise unique and appropriate slogans to communicate with various segments this is a segment based strategy rather than a product based strategy. This strategy enables to communicate more appropriate messages to product appealing segments.
There are many reasons for differing diversity and abundances of species between two countries, and I believe I have touched on the most important aspects of them all. It looks as though Spain’s proximity to the equator is the driving force behind its high species numbers, but as all organisms are different and prefer various habitats and environments, that there are also a lot of problems with comparing and analysing data. In this time of climate change, all that we know about species diversity could change and so studies such as this are very important in understanding how global temperature change and melting ice caps affect the organisms that live on this planet.